2degrees Partners Across Major Trade Exhibition Portfolio

Press Release
Wednesday 29th May, 2013

2degrees Partners Across Major Trade Exhibition Portfolio

XPO Exhibitions Ltd (XPO) is delighted to announce today it has entered into a partnership with Two Degrees Mobile Limited (2degrees).

2degrees will be the exclusive ‘Telecommunications Partner’ at eight of NZ’s largest industry specific trade exhibitions and events, all owned and organised by XPO including buildnz designex, the NZ Gift & Homeware Fairs (Autumn ,Winter and Spring), EMEX (Engineering, Machinery and Electronics Exhibition), Foodtech Packtech (Food Technology and Packaging Technology) and MyBiz Expo which launched in 2012.

Rhona Hamilton, Senior Campaign Manager for 2degrees says “We’re excited about the partnership with XPO and their leading trade industry events. They offer a unique platform to showcase our great business solutions directly to industry.”

XPO enjoys a database of more than 139,000 trade industry professionals who have attended one or more of their shows over the past 4 years. The events as a whole have been enjoying a revival of support and attendance from industry who view the latest product and service offerings for their business alongside educational and professional development seminars.

buildnz designex is the first event for 2degrees under the new arrangement where it can engage with an expected 400+ qualified architects. (The NZ Institute of Architects are holding Certified Professional Development sessions onsite for 2 days). The last buildnz designex event attracted more than 5000 NZ builders, designers, developers and tradespeople.*

2degrees will enjoy a tailored suite of event marketing opportunities under the agreement such as prime space, signage, and visitor contact data capturing tools to follow up on leads.

2degrees joins a growing list of key sponsors and partners across XPO’s trade only major events, which also includes BNZ, HP and Ford New Zealand. These brands are matching their leading products and services with industry and converting strong numbers of new customers – both exhibitors and trade visitor companies.

“Ford for example can quite easily have a few hundred meaningful discussions every day (at an XPO exhibition) about fleet opportunities for that trade, all from the comfort of their stand, as well as enjoy visitors interacting with their new car models,” says Brent Spillane Managing Director of XPO.

“We’re confident we can help position 2degrees as the right telecommunications partner for industry – and challenge the many thousands of visitors we have to compare their plans,” he says.

2degrees will give away a package of Samsung devices valued at $5000 to one lucky trade visitor at their first partner event buildnz designex 2013 in a few weeks to show off their total business solutions.

We do encourage the trade to come and see 2degrees industry offering in the flesh. buildnz designex 2013 will be held Sunday 23rd to Tuesday 25th June 2013 at Auckland's ASB Showgrounds in Greenlane.

www.buildnz.com
www.2degreesmobile.co.nz
www.xpo.co.nz

*Verified visitor statistic from the Certified Audit Board of Australasia.

ENDS

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