2013 PRINZ Awards results announced

MEDIA RELEASE

30 May, 2013

2013 PRINZ Awards results announced
ANZ New Zealand Corporate rebranding project awarded ‘Supreme’

The PRINZ Supreme Award has been won by Peter Parussini and the ANZ Corporate Affairs Team for its ‘ANZ’s New Zealand Simplification Project’.

Winners from nine award categories were judged by a Supreme judging panel of Chief Judge Anna Radford, Life member and past PRINZ President, Cedric Allan and an international judge, chair of the Global Alliance for Public Relations and Communication Management, and CEO of Argyle Communications in Toronto, Daniel Tisch.

On awarding the Supreme winner, the judges commented, “This entry was extremely professional, and Peter and his team did a superb job in every respect.  The team was faced with a difficult and complex project that had many potentially hostile stakeholders, but they held true to strong public relations principles at every stage of their planning and implementation.  As a result, the project delivered excellent results against its clearly articulated objectives.”

The communications support for ANZ’s New Zealand Simplification Project involved successfully guiding 2 million customers and more than 8,000 staff, as well as government and regulatory officials, media, unions and influencers through a huge rebranding exercise when the ANZ and National Banks merged. In doing so, the team helped ANZ to avoid customer losses and negative impacts on staff morale. Deposits and lending market share increased in first quarter FY13, there have been no significant increase in staff turnover and staff engagement has lifted.

Awards chief judge Anna Radford commented on the quality and number of entries this year:

“Awards judges assessed 58 entries, with 23 becoming finalists and 11 going on to win their categories, in addition to the Supreme Award. The overall standard of entries was impressive and it demonstrates the high quality and wide range of work being done by PRINZ members.”

Daniel Tisch, chair of the Global Alliance, commented on judging the Awards,

“New Zealand professionals are known for setting high standards in public relations, and PRINZ is known as a leader in our global professional community. It’s an honour for me to contribute to an awards programme that raises standards, shares knowledge, strengthens our profession and helps demonstrate the critical role of public relations to organisations – and to society.”
Earlier in the evening, one Life membership was awarded, and four PRINZ Fellows were inducted, each receiving the title in recognition of their service to the profession and to PRINZ. They are:

Life membership awarded to:
·        Murray McKinnon
New PRINZ Fellows:
·        Aline Sandilands, AUT University
·        Catherine Arrow, Unlocked PR and Global Alliance for Public Relations and Communication Management
·        Daniel Paul, The PR Company
·        Kate Woodruffe, Gen-i at Telecom
2013 Award winners
Corporate Public Relations 
ANZ’s New Zealand Simplification project – Peter Parussini and the ANZ Corporate Affairs team including Stefan Herrick, Sarah-Jane Bashford, Kate Thompson, Paul Carle, Pete Barnao, Jane Gilkison and Barbara Bilcich

Government or Quasi Government Public Relations                    
Changing the Give Way rules - Jamie Sitzia and Andrew Knackstedt, New Zealand Transport Agency

Internal Communications                                                                         
Communicating global change on a shoestring – Amanda Schaake, Freelance Communications Consultant, with Fonterra

Issues, Crisis or Emergency Management                                       
Manawatu Gorge project - Anthony Frith, Nicky Chilton, and Barina Barrett, New Zealand Transport Agency

Marketing Communication – Integrated                                          
Letters to my hero - Luci Marshall and Jeni Baylis, Spark PR & Activate

Marketing Communication – Public Relations                                  
Driving Dogs - Angela Spain, Eloise Hay and Kate Barlow, DraftFCB PR & Activation

Not for Profit Public Relations                                                                
Buddy Day 2012 – Jacqui Humm and Heather Claycomb, HMC Communications

Paul Dryden Tertiary Award                                                                    
Auckland Youth Orchestra - Tom Frankish, Natasha Johnstone, Harmeet Sehgal and Charlotte Milton, AUT University (Outside the Square)

Special Event or Project                                                                          
PAK'nSAVE Rescue - Eloise Hay and Angela Spain, DraftFCB PR & Activation

Sustained Public Relations                                                                     
The McCain School Veggie Patches Programme - Stephanie Lowe, Fuse

Sally Logan-Milne Young Practitioner of the Year                         
Alasdair Johnston - Otago University Students' Association    
2013 highly commended recipients
Government or Quasi Government Public Relations                  
What's My Duty? - Aaron Hailwood and Katie Mathison, New Zealand Customs Service

Internal Communications                                                                       
Once upon a story - bringing Kiwibank's future to life for employees – Juliet Montague, Ideas Shop

Issues, Crisis or Emergency Management                                       
Helping an organisation through transformational change - Sarah Knowles, Michael Dunlop, Adelle Foster and Amy O’Rourke, Acumen Republic

Limited Budget Public Relations                                                           
Lindt Creamy Milk launch - Mary-Louise Dare and Alisha Thomas, Draft FCB PR & Activation

Marketing Communication – Integrated                                          
McDonald's Serious Lamb launch - Sean Brown of Mango and Simon Kenny of McDonald's

Not for Profit Public Relations                                                                
Feast - Dana Kirkpatrick, Express PR

Not for Profit Public Relations                                                              
Pink Ribbon Calendar project: Baring all for breast cancer awareness - Rebecca Oliver, Freelance PR Consultant

Special Event or Project                                                                          
Number One Shoes 'Catwalk to Sidewalk' - Karen Maurice O'Leary and Angelina Farry, Starseed PR

Special Event or Project                                                                          
We make the people who make it to the finish line - Paul Weeks, Deepti Bhargava, Catherine Kemp, Bev Armstrong and Darren Horsman, Unitec Institute of Technology

Sustained Public Relations                                                                     
Kelly Tarlton's SEA LIFE Aquarium - Jenna Edwards, Shona McLean and Matthew Vogts, Spark PR & Activate

Sustained Public Relations                                                                     
Paymark - leveraging the power of data with PR - Kelly Bennett, Amber McEwen and Julia Rogan, Eleven PR

Sally Logan-Milne Young Practitioner of the Year
Erin Roberts – McDonald’s NZ                                                              

ENDS

© Scoop Media