Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Christchurch country’s first multi-lingual airport

Christchurch welcomes visitors to country’s first multi-lingual airport

Christchurch Airport is ensuring Asian visitors feel welcome through installing signage in English, Chinese, Japanese and Korean – a first for any international airport in the country.

Christchurch Airport chief executive Jim Boult says the new signs are part of on-going work to make the airport environment even friendlier for international visitors.

“As a leader in the tourism industry, we’ve taken a proactive approach to rolling out multi-lingual signage through our terminal,” says Mr Boult.

“Providing Chinese, Japanese and Korean language versions of our signage throughout the airport reflects the changing nature of tourism to Christchurch and the South Island,” he says.

Mr Boult says the multi-lingual static and electronic displays are part of a broader strategy to encourage greater engagement with key visitor markets. Alongside business development initiatives for the Asia Pacific region, airport staff will soon learn a few basic phrases in other languages to help them communicate with a wider range of visitors.

“This work reflects where future growth in visitor volumes to this region will come from,” he says. “We’re seeing steadily returning numbers from both Japan and South Korea, while the Chinese market is growing significantly.”

Christchurch Airport is the gateway for 81% of international arrivals into the South Island, plus many more domestic arrivals are international visitors. In the past year, of the international and domestic travellers using Christchurch airport, about 80 thousand visitors arrived in Christchurch from China (an increase of almost 20 per cent), almost 37-thousand visitors travelled from Korea and more than 75-thousand from Japan. Last year’s successful Japanese charter programme and increases in Chinese and Korean arrivals has seen on-going growth from Asian markets.

Mr Boult says the airport is working closely with the tourism industry and several airline representatives in China, but believes the market is yet to truly discover the South Island.


“We are just scratching the surface in terms of the market’s potential and know Asian visitors want to visit,” he says. “The feedback from visitors and the industry is excellent and underlines that the South Island is the reason many Asian travellers visit New Zealand.”

While the multi-lingual signage is designed to make international visitors feel more at home in the new airport terminal, Jim Boult says Christchurch’s growing Chinese and Korean communities also appreciate the initiative.

“We’re an increasingly diverse community in Christchurch, as many people move here for education, business and employment, particularly associated with the rebuild. New Kiwis with family overseas find our welcoming gateway to their new home helps them feel part of the community.

Mr Boult says he hopes the airport’s new approach will be embraced by the industry as a way of ensuring the region appeals to key visitor markets.

“The Asia region is an increasingly important part of the future for Christchurch and the South Island, for travel and tourism as well as exports,” says Jim Boult. “These markets have incredible potential for our region and we all need to be doing everything we can to ensure we appeal to and welcome them.”

Airport staff are also signing up to personally welcome overseas visitors.

“Our staff across the airport campus collectively speak 19 different languages and have registered their language skills, so they can be called on to assist travellers. It’s just another way we are working hard on bringing the world South.”

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

DIY Law: Government Exempts Some Home Improvements From Costly Consents

Homeowners, builders and DIYers will soon have an easier time making basic home improvements as the Government scraps the need for consents for low-risk building work such as sleep-outs, sheds and carports – allowing the construction sector ... More>>

ALSO:

Media Awards: The New Zealand Herald Named Newspaper Of The Year, Website Of The Year At Voyager Media Awards

The New Zealand Herald has been labelled a “powerhouse news operation” as it claims the two biggest prizes – Newspaper of the Year and Website of the Year – along with many individual awards at the 2020 Voyager Media Awards Website of the ... More>>

ALSO:

ASB Bank: ASB Takes The Lead Again With New Low Home Loan Interest Rate

ASB has moved again to support its customers, cutting a number of home loan rates, including the two-year special rate to a new low of 2.69% p.a. Craig Sims, ASB executive general manager Retail Banking says the reduced rate will be welcome news for many ... More>>

ALSO:

Nathan Hoturoa Gray: The Problems With Testing And Case Statistics For Covid-19

To begin to understand disease transmission in a country requires adequate testing of your population with properly vetted, accurate tests. As the world struggles to find what 'adequate percentage' of the population is necessary, (estimates predict ... More>>

ALSO:

RNZ: Fletcher Building To Lay Off 1000 Staff In New Zealand

The construction company will cut around 10 percent of its workforce as it struggles with the fallout from Covid-19. More>>

ALSO:

Can Pay, Won't Pay: Cashflow Moves Urged

Government Ministers are asking significant private enterprises to adopt prompt payment practices in line with the state sector, as a way to improve cashflow for small businesses. More>>

ALSO:

Gordon Campbell: On Why We Should Legally Protect The Right To Work From Home

For understandable reasons, the media messaging around Level Two has been all about “freedom” and “celebration”, but this is not necessarily going to be a universal experience. When it comes to workplace relations, Level Two is just as likely to ... More>>

ALSO:


Telecoms: Spark Welcomes Spectrum Allocation And Prepares For 5G Rollout Over The Next 12 Months

Spark welcomes spectrum allocation and prepares for 5G rollout over the next 12 months Spark today welcomed the announcement of the direct allocation process of 5G spectrum, with the Company to be offered management rights to 60 MHz of 3.5 GHz ... More>>

ALSO:


Trade: Record Monthly Surplus As Imports Dive

Imports in April 2020 had their biggest fall since October 2009, resulting in a monthly trade surplus of $1.3 billion, Stats NZ said today. “This is the largest monthly trade surplus on record and the annual goods trade deficit is the lowest ... More>>

ALSO:


Media Blues: Stuff Chief Executive Buys Company For $1

Stuff chief executive Sinead Boucher has purchased Stuff from its Australian owners Nine Entertainment for $1.
The chief executive was returning the company to New Zealand ownership, with the sale is expected to be completed by 31 May.
"Our plan is to transition the ownership of Stuff to give staff a direct stake in the business as shareholders," Boucher said in a statement.... More>>

ALSO:

RNZ: Bar Reopening Night 'much, Much Quieter'

Pubs and bars are reporting a sluggish first day back after the lockdown, with the fear of going out, or perhaps the joy of staying home, thought to be a reason for the low numbers. More>>

ALSO:

Stats NZ: New Zealand’s Population Passes 5 Million

New Zealand's resident population provisionally reached 5 million in March 2020, Stats NZ said today. More>>

NIWA: Seven Weeks Of Clearing The Air Provides Huge Benefits: Scientist

Seven weeks of lockdown has provided evidence of how pollution can vanish overnight with benefits for the environment and individuals, says NIWA air quality scientist Dr Ian Longley. Dr Longley has been monitoring air quality in Auckland, Wellington ... More>>

ALSO:

Government: Tax Changes Throw Cash Lifeline To SMEs

A significant package of tax reforms will be pushed through all stages in Parliament today to throw a cash flow lifeline to small businesses. More>>

ALSO:

Statistics: Some Indicators Pick Up As New Zealand Moves Out Of Lockdown

New Zealanders moved around more in the main centres and used more fuel and power while weekly exports held up as the country left the COVID-19 level 4 lockdown, Stats NZ said today. COVID-19 data porta l, our new webpage, includes about 40 near-real-time ... More>>

ALSO:



University Of Canterbury: Astronomers Discover The Science Behind Star Bursts That Light Up The Sky

University of Canterbury (UC) astronomers are part of an international team that has revealed how explosions on the surface of a white dwarf star can increase its brightness by thousands or millions of times making it look like a new star. For ... More>>

RNZ: International Passenger Numbers At Auckland Airport Drop 95 Percent

Auckland Airport says international passengers numbers have dropped more than 95 percent in the first 20 days of April over the year earlier. More>>

ALSO: