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International Dream Day

MEDIA RELEASE | 23rd August

“I have a Dream……”- Martin Luther King

Tomorrow is International Dream Day, a day of observation based on the values of creativity, collaboration and contribution. It is the first ever global day of observance that honours the dreamer in all of us and is celebrated with live, local, and viral events worldwide.

International Dream Day creates a magical synergy with Cadbury’s new initiative encouraging New Zealanders to celebrate the magic of their dreams. People are encouraged to share their dreams on cadburydreams.co.nz and Cadbury will soon be bringing some to life. Cadbury want New Zealanders to dream because good things happen when you go after your dreams.

Psychologist Barry Kirker believes, “Without dreams, individuals lack inspiration and aspiration. Read a biography about any famous person and you can see how they had a dream they worked towards.

“Even if a dream does not lead to actions and obtainments, it can be enjoyed for the pleasant thoughts and feelings it creates and a reminder of what it means to be alive. Imagine seeing a dream come true and what it feels like to experience it happening. Then think about what steps you need to take to make this dream happen.

“It is good for people to have both a practical dream, like having their own house with a veggie garden or having their own business; as well as an extraordinary dream, like climbing Mt Everest or having lunch with their favourite celebrity. Dreams involving loved ones can be particularly satisfying and powerful. People should allow themselves to dream on International Dream Day and share it at Cadbury.co.nz,” says psychologist Barry Kirker.

2013 International Dream Day marks the 50th anniversary of Martin Luther King’s,I have a dreamspeech, illustrating the huge contribution dreams can make to the world. In the words of Eleanor Roosevelt, “The future belongs to those who believe in the beauty of their dreams.”

Check out New Zealander’s dreams at the gallery of dreams on Cadburydreams.co.nz.

ENDS


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