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Initial Stats From Cabchooze App


Initial Stats From Cabchooze App : Taxi Driver And Passenger Conduct Rated

27th August 2013

Statistics offering an insight into the reliability and conduct of hundreds of Auckland taxi drivers – as well as the behaviour and demographics of their passengers – are becoming available for the first time, thanks to detailed data captured by new mobile taxi app, Cabchooze.

Analysis of information collated from the app’s first 30 days since its Beta launch operation indicates the great majority of taxi rides are smooth ones, with three quarters of participating Cabchooze drivers receiving either a ‘good’ or ‘excellent’ feedback rating from passengers.

On the other side of the ‘glass divide,’ just under half of passengers were considered by drivers to be ‘excellent’ customers. Only 6 % behaved in a way the driver deemed to be ‘poor’ or ‘unsatisfactory’.

KEY FINDINGS FROM CABCHOOZE DATA ANALYSIS TEAM:

- 96 % of drivers were rated either ‘fair’ ‘good’ or ‘excellent’ by passengers
- 94 % of users were rated ‘fair’ ‘good’ or ‘excellent’ by the drivers
- 1% of users were deemed ‘unsatisfactory’ customers by drivers.
- 58 % of Cabchooze users were male
- 90 % of Cabchooze users were aged 18-45

Hinging on its ability to offer smart phone users in need of a cab a choice of nearby available drivers, app director BK Sharma says Cabchooze is beginning to transform the taxi industry in New Zealand.

‘We are tapping into the wants and desires of the millennial generation who love to play with new tech, relish full control of a situation, and prefer as many options to choose from as possible when it comes to spending their hard-earned dollars.’

Making feedback about drivers – and passengers – public knowledge encouraged safer taxi journeys. Mobile numbers of any driver or passenger with too many low ratings or misuse would be deactivated, Sharma says.

A newer, better version of the app would be released soon. ‘Our IT team is ironing some bugs in the Beta version analytics and empowering a few more logistics before releasing its full launch,’ he says.

App co-founder Arjun Sharma reports that to date over 2500 smart phone users have registered as Cabchooze passengers; 59% are iPhone or iPad users, while 41% are Android users.

Nine out of ten passengers were aged between 18 and 45, in line with general demographics surrounding the use of new smart phone and tablet technology.

‘Today’s consumer is driven towards a product which is easy, has no strings attached, offers them many options to choose from, knowing the price before they buy - and works well,’ he says.

He adds that more than 500 licensed drivers in Auckland have so far registered interest in becoming part of the Cabchooze network. Taxi owners from outside Auckland have also started showing interest and it is hoped the app will be rolled out across other centres in time.

HOW IT WORKS:

Users simply enter their location and destination into a search engine and within a couple of minutes, the prices and proximity


of nearby cabs – as well as the driver’s ‘rating’ are sent directly to their phone, allowing the user to select the ‘bid’ of the cabbie they desire.

Passengers are able to track the cab’s progress on a map as it makes its way to the pick-up location, and, in the same manner, follow the driver’s route all the way to the specified destination. If the metered price of the journey turned out to be lower than the original ‘bid’ sent by the driver, the passenger is only obligated to pay the lesser amount.

MORE ABOUT CABCHOOZE:

- New Zealand’s first taxi hailing app, Cabchooze is free for smart phone and tablet users to download.

- Drivers pay a flat fee of $1.99 per fare to the app developers.

- Users and Drivers rate each other and their rating is displayed in the app.

- Cabchooze has trained over 160 Drivers and has provided them with smartphones.

- Cabchooze is 100% NZ owned and operated brand developed by Auckland’s Youchooze IT Ltd.


ends

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