Digital Alchemy shows how to achieve customer intimacy

PRESS RELEASE

9 September 2013

Digital Alchemy shows how to achieve customer intimacy at the Direct Marketing Conference 2013

Digital Alchemy exclusively sponsored the Direct Marketing Conference 2013 in New Zealand with Regan Yan, its Managing Director, as a key speaker under the theme ”Customer Intimacy”.

Digital Alchemy once again sponsored the Direct Marketing Conference 2013 held recently at the Crowne Plaza Hotel in Auckland, New Zealand. Regan Yan, DA’s Managing Director, emphasised the need for marketers to grow “customer intimacy” because customers are now ”in control” and expecting to be listened to.

“Customers need intimacy and marketers need to deliver it at scale through an automated continuous marketing process which is the key to optimise customer communications,” said Yan.

Organised by the Inspire team at the Marketing Association, the Direct Marketing Conference is one of New Zealand’s most renowned marketing conferences with over 200 attendees this year.

About Digital Alchemy

Digital Alchemy (DA) is Asia Pacific's leading Database Marketing Services Provider. DA helps organisations to create a positive customer experience and achieve customer centric marketing by utilising technological solutions to optimise the use of customer data. This proven transformation process integrates DA’s expertise in the development of innovative customer strategies, analytics, campaign automation, database design and development, and blends these capabilities with the business specific knowledge of the clients.

Digital Alchemy's client community includes leading companies in financial services, telecommunications, motoring services, media and other industry sectors. DA’s team of professionals are dedicated to working with clients to improve their marketing efficiency and to capture latent customer value. 

ENDS

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