What is Croking?

What is Croking?

Croking is a new channel of communication disrupting the way consumers and brands engage today. It is a social community of people sharing experiences & ideas about brands, in a short and simple way. The more valuable a persons contributions are, the more valuable they become to the community, thereby increasing their "influence" in the community. But at the heart of what makes Croking unique, is that it is very easy to voice your opinion to any brand and be noticed by leveraging the power of the community.

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Croking has recently been gaining a lot of attention from a New Zealand audience, such as coverage from non-profit organization Conscious Consumers and has raised interest with some New Zealand businesses, such as PAK'nSAVE. The World Fair Trade Organization is also urging their audience to use too, because of the transparency it sheds onto businesses.

What is wrong with social media today?
Social media today, such as Facebook, Twitter, is often one way communication from businesses to consumers, with little regard to the average person who has a lot to say about businesses. The Croking concept is about turning the table, and giving people the power to not only voice their opinions and ideas to businesses, but to help them become better. 

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What are the benefits for consumers & businesses when using Croking?
For consumers, Croking let's you tell any business around the world what you really think of them, in a quick & transparent manner, and be rewarded for your voice. The better your opinion is, the better your "influence score" becomes. In the future, Croking plans to reward good ideas with tangible products & services from businesses. Consumers can join for free here.

From a business perspective, Croking lets your lead users improve & transform your business, by easily channeling opinions & ideas from your audience into the heart of your company, making your business better. Businesses can join for free here.

So come share your opinions & ideas for PAKnSAVE, Pams, Z Energy & more New Zealand businesses on Croking!

ENDS

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