Loftware Delivers Solutions for Enterprise Labeling

Loftware Delivers Unsurpassed Solutions for Enterprise Labeling

Keys to Industry Leadership: Continuous Investment and Innovation

Portsmouth, NH—September 24, 2013–Loftware, Inc., the global leader in Enterprise Labeling Solutions is proud to announce the fourth installment of the Loftware Delivers Program which focuses on Loftware’s relentless commitment to invest in its solutions and drive innovation. This installment takes viewers on a tour of Loftware’s dedication to provide Unsurpassed Solutions through video interviews with executives, analyst and customer quotes, as well as a behind the scenes glance of Loftware’s history of innovation. This follows last week’s installment “Loftware Delivers Unrivaled Services” which presented Loftware’s best practices, professional services, and training offerings.

Underscoring Loftware’s dedication to provide 5,000 plus global customers with the industry’s best enterprise labeling solutions, is a focus on investing and continually improving its solutions. In the last three years, Loftware has increased its investment by an astounding 112% in the teams that drive solution innovation including software development, quality assurance, product management, and documentation. This ongoing investment directly translates into releases that offer exciting new capabilities and technologies while delivering on the quality, reliability and scalability that customers have come to expect from Loftware.

“Innovation is in our DNA here at Loftware,” states Josh Roffman, Vice President of Marketing and Product Management for Loftware. “We provide our customers with releases that lead the way in our industry. Our commitment to invest in our employees, the people that deliver on this innovation, is unsurpassed.”

Innovation is not a new concept to Loftware. As pioneers in the barcode labeling space, Loftware has a long history of innovation beginning with its founder, Andy Anderson, who developed and commercialized the industry’s first PC-based graphical barcode label designer in the mid-1980s. Since then, Loftware has introduced a long line of industry firsts such as the first Windows-based label design and print solution, the first labeling solution fully integrated with Oracle and SAP applications, and the first browser based solution designed for suppliers and partners to print labels via the Internet. Loftware is not stopping there. They continue to focus on innovation by listening to and collaborating with customers to understand their pressing business drivers and to deliver solutions capabilities that are critical for their success.

“We listen to our customers’ feedback closely and make sure that our new product releases address their key business requirements,” said Scott Johnson, Loftware’s Director of Product Management. “Recently, we’ve introduced some breakthrough capabilities including printer family drivers, label versioning, and embedded images that were all driven from our collaboration with customers. The next releases already planned for this year and next will continue to deliver customer-driven functionality.”

Look for the next installment of Loftware Delivers on October 8th and learn more about Loftware’s plans for Unleashed Innovation to meet the next generation demands for enterprise labeling.

ENDS

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