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Consumers Should Give 2degrees the Third Degree

MEDIA RELEASE OCTOBER 2013

New Survey Shows Consumers Should Give 2degrees the Third Degree

A recent1 survey has uncovered some interesting points about the way New Zealanders view their mobile phone provider and uncovered some incorrect perceptions in the market towards 2degrees.

A whopping 88% of respondents are under the impression that 2degrees is 100% Kiwi-owned and operated when in fact the NZ Companies Office shows that the actual shareholding of Two Degrees Mobile Limited is over 86% internationally owned2.

“Some 35% of Kiwis believe 2degrees is the cheapest mobile phone provider available in New Zealand,” says Skinny Mobile CEO Paul Taylor. “That’s not true. In fact, the Skinny Mobile $16 Stretch Monthly Prepay Combo is priced at $16, while the comparable 2degrees prepay combo is priced at $193.

“Skinny Mobile is at least 10% cheaper than 2degrees on talk and text, and at least 20% cheaper on data and MMS, for NZ prepay standard rates4, and we have the lowest price prepay SIMs (RRP $4)5” says Taylor. “Skinny Mobile also has New Zealand’s lowest priced prepay talk, text and data combo and we let customers keep their number when they switch to Skinny, as well as giving them their first month free when they do6.”

“We don’t waste money on corporate sponsorships or celebrities fronting our campaigns. We focus on reducing cost to give value back to our customers!”

A sign of the times is that over 50% of people surveyed would use the money they saved on changing to a Skinny Mobile phone deal to save for the future and almost 80% of respondents would like a simple, easy-to-understand monthly and all-inclusive mobile phone plan costing just $16.

The new Skinny Mobile $16 Stretch Monthly Prepay Combo gives you 90mins talk-time and unlimited texts to NZ and Australia7, and 500MB of data, offering incredible value at just $16 ($3 cheaper than the nearest competitor price).

Skinny Mobile phones and SIMs are available at www.skinny.co.nz and from selected Warehouse, Warehouse Stationery, Dick Smith, Harvey Norman , Paperplus, Countdown, New World & PAk’nSAVE Stores.

ENDS


Notes to Editor

1 This survey was conducted by an independent party in August 2013, with 421 New Zealand based respondents.

2 NZ Companies Office shows Two Degrees Mobile Limited is 58.66% owned by a US company, 27.13% owned by a Dutch company, 0.50% owned by a Hong Kong company, with the leftover balance of 13.71% owned in NZ, as of 19 September 2013. See Two Degrees Mobile Limited as registered on New Zealand Companies Office: http://www.business.govt.nz/companies/app/ui/pages/companies/1117222/shareholdings

3 Entitlements, extra charges, billing cycles and promo offers vary.

4 Skinny Mobile NZ Prepay Standard Rates: 8c per text, 39c per minute, 39c per MB, 39c per MMS vs 2degrees NZ Prepay Standard Rates: 9c per text, 44c per minute, 50c per MB, and 50c per MMS (as advertised on 2degrees website at 18.03/13)

5 Skinny’s $4 SIM ‘Lowest price based on our $4 RRP compared with other NZ prepay providers’ SIM-only price (included benefits vary; excl. promo offers).

6 Skinny Mobile’s $16 Stretch is valid for 30 days and is currently the lowest price prepay combo based on purchase price of comparable ‘talk, text & data’ prepay combos that renew every month (entitlements, billing cycles & extra charges vary; excl. promo offers).

Free $16 Stretch Combo valid for first 30 days when you join Skinny and bring your mobile number. Extra usage charges apply. Ends 31 Jan 2014. For terms & charges see skinny.co.nz

7 Mins are to any NZ network & standard NZ landlines, and until 31st Jan 2014 to Australian mobiles & standard landlines. Txts are standard person to person only to any NZ network, and until 31 Jan 2014 to Australian mobiles. Premium rate numbers excluded. Personal use in NZ only. For terms and extra usage charges see skinny.co.nz

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