Green Meadows Beef Launches Bite Sized Animation
Green Meadows Beef Launches Bite Sized Animation to Walk Customers through the Paddock to Plate Journey
Green Meadows Beef, a New Zealand owned, family business that produces 100% grass-fed, free-range beef on the South Taranaki coast has launched a two-minute animation, which gives customers a rare sneak peak behind the scenes. It can be found online at www.greenmeadowsbeef.co.nz or by clicking on this link: http://youtu.be/J-tVwDxV21k.
The clip takes viewers on the entire paddock to plate journey. It opens with a customer ordering online at home, before travelling across the North Island to visit the impeccably cared for Angus steers in their lush pastures on the 420-acre Green Meadows Beef farm. After that, the viewer follows the animals as they are taken to the butchery and transformed into quality cuts of aged New Zealand beef by Pat Hogan, the farm’s very own butcher. From here, the beef is shown being collected by courier and delivered all over the country. The animation closes with a shot of a contented Kiwi family sitting down to enjoy the end result – beef that has a superior taste, texture and flavour than anything that can be found in a regular supermarket.
The video highlights the benefits of purchasing from Green Meadows Beef in a fun, light-hearted tone. Nick Carey, Green Meadows Beef Director, hopes it will increase awareness of what true paddock to plate eating really is, as well as driving consumer demand for the grass-fed, ethically raised Angus beef.
“More people want to know the story of where their food comes from,” explains Green Meadows Beef Director, Nick Carey. “We wanted to tell our own story in a fun, colourful way that helps New Zealanders understand what we’re all about and how our beef reaches their table. As well as being informative, the feel of the video really fits in with the Green Meadows Beef personality. It’s down to earth, a little bit humorous and quirky and totally focused on ensuring our customers have access to the best quality beef possible, as well as great service from us.”
Demonstrating their commitment to keeping things local, Green Meadows Beef teamed up with New Plymouth’s foremost film and design company, Frontroom to produce the animation. Frontroom is a group of creatives who work on a number of projects, from film and animation, graphic design and illustration, and anything in-between. “They were the obvious choice to carry out our creative brief and the result speaks for itself,” says Nick.
The Carey family founded Green Meadows Beef after realising that the best New Zealand beef is exported and never made available to the local market. All animals are reared ethically, fed their natural diet and allowed to roam freely. They receive the best of care, which includes drinking household quality water from troughs filled by the local Cold Creek community water scheme.
The Green Meadows Beef cuts have already been met with approval from New Zealand chefs, home cooks and food bloggers with the beef scoring praise for its superior taste, texture and colour.
Green Meadows Beef can now be purchased through gourmet food stores, Farro Fresh in Auckland, Moore Wilson in Wellington, The Farm Shop in Hamilton and Fresha in New Plymouth with further retail partners due to be announced soon. Beef can also be purchased through the Green Meadows Beef website, with free delivery nationwide.