Botany Town Centre Welcomes Nine New Stores

Media Release October 2013

Botany Town Centre Welcomes Nine New Stores

Ahead of the high-octane Christmas shopping season and in time for new spring and summer fashion ranges, Botany Town Centre is unveiling the result of a $7 million development of its leisure and fast-fashion precinct.

The Lane (formally Fountain Lane South) will open on Thursday 24 October with nine new stores and a fresh, contemporary look. A formal opening will be held on 31 October to celebrate the completion of this development.

Making their Botany debuts at The Lane are Goodness Therapy, Temt, Factorie, Yoghurt Story, Valley Girl, Lab 48 and Tomuri & Co Floral Design. General Issue, formerly a temporary store, is now a permanent fixture, and external to The Lane, on Parkway, is the new Co-operative Bank outlet. Established Botany presences that have benefited from the refurbishment are a host of lifestyle favourites: Subway, Boardertown, Amazon, Telecom, EB Games, E-stitching, Just Cuts and Mister Minit.

Centre Manager Bronwyn Anchor says, “The opening of The Lane presents a range of new retailers alongside some of our popular established brands. The Lane bolsters the centre as a fashion-forward destination in which customers can do their leisure, fashion and lifestyle shopping.

“Our customers requested these additions to the centre, and we are proud to be able to reward their loyalty with The Lane, which will cater in particular to the fashion and lifestyle demands of teens, young adults and parents shopping with their teenagers.”

The project represented a substantial investment by the AMP Capital Property Portfolio fund, owner of Botany Town Centre, and The Lane’s opening coincides with both the launch of spring/summer fashion and the pre-Christmas shopping period.

Bronwyn says, “The investment in The Lane has allowed us to create a highly competitive leisure and fast-fashion precinct which, for shoppers in our main trade area, enables them to do all their fashion shopping here.”

Along with the new retail stores, The Lane has a contemporary look and feel with extensive natural light, comfort zones and an up-to-the-minute aesthetic. The refurbishment has involved roofing-in and weather-proofing; bringing shop fronts forward to improve visibility and removing industrial concrete finishes and columns; raising the level of the piazza floor to resemble the Fashion Pavilion; construction of a covered walkway over Town Centre Drive linking the Fashion Pavilion to The Lane; and upgrading and renovation of the amenities and parents’ room.

ends

© Scoop Media