Local renovation franchise wins prestigious global award

Local renovation franchise wins prestigious global Interactive Media Award alongside brands such as McDonalds, Disney, Heinz and Puma

AUCKLAND, Friday 8 November — Refresh Renovations, a young residential renovation franchise business established in New Zealand just three years ago, has been awarded the coveted Best in Class title at the Interactive Media Awards™ (IMA) for its website.

As one of the highest honours bestowed by the IMA, this award recognises Refresh as the best internationally when it comes to planning, execution and overall website professionalism, specifically in the building and construction category.

In order to win an award at this level the Refresh website had to meet strict guidelines and stand out from the many other entries from all over the world across the areas of design, usability, innovation in technical features, standards compliance and content. Winners of other categories at the 2013 IMA ceremony include global brands such as McDonalds, Puma, Disney, Heinz, Kia and GoPro.

The Best in Class international award comes at an ideal time for Refresh, as the business plans to expand its highly successful renovation franchise overseas.

Jon Bridge, a director of Refresh, says the franchise has just scratched the surface in terms of what it aims to achieve in New Zealand, and they are confident they have the right business model to succeed overseas as well.

“Globally the renovation market is huge and highly fragmented. Consumers in most countries face the same issues as they do in New Zealand with finding quality, reliable tradespeople, and completing cost effective renovations on time and on budget.

“Refresh’s offer and business model is unique in the world, and we have developed an approach which radically improves the customer experience and the value we can deliver. Our business was designed from the outset to be massively scaleable.”

Since its conception in Auckland three years ago Refresh has rapidly expanded to 30 franchises nationwide and is already highly profitable, with annual revenues heading toward $20 million.

Mr Bridge continues: “We are finalising plans and investment documentation for entry into the Australian market, and we intend to enter the U.S. soon after. It’s an exciting time and we are confident we have the business strategy and business model that will make Refresh an international success story.”

About Refresh Renovations
Refresh is a design and build renovation specialist.
http://refreshrenovations.co.nz/

About Traffic NZ Ltd
Traffic is the design agency engaged by Refresh. Traffic specialises in technical and industrial business strategy and marketing strategy. Traffic’s consultants, marketing and design professionals help their clients identify market opportunities and assemble the business engine to deliver long-term sales growth.
http://www.traffic.net.nz/

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