NZ parties with the world to launch World AIDS Day

MEDIA RELEASE

2 December 2013

NZ parties with the world and (BELVEDERE)RED to launch World AIDS Day

New Zealand joined other countries around the globe for the first time to celebrate World AIDS Day 1st December, with (BELVEDERE)RED . DJs played in New York, Hong Kong, Sydney and Kiwi singer Ginny Blackmore played to a full house at Auckland nightspot 1885 and sang her double platinum single ‘Bones’.

Belvedere (RED) supports The (RED) Global Fund, launched by U2’s Bono and is the world's leading financier of programs to fight HIV/AIDS in Africa. December is World AIDS Awareness month and marks a time to celebrate how far the fight to end AIDS has come and raise awareness of the opportunity to deliver the world's first AIDS Free Generation in over 30 years.

50% of Belvedere’s profits made from the New Zealand sale of (BELVEDERE)RED contribute to the Global Fund. So far, sales of (BELVEDERE)RED Special Edition have provided more than two million days of live-saving HIV/AIDS medicine.

Rai Banbury, Belvedere senior brand manager says, “Ginny Blackmore was a fantastic partner for (BELVEDERE)RED , joining other global artists like Usher to mark the start of World AIDS Awareness month and raise funds and awareness of HIV.

It was a great night for a good cause and we are proud that (BELVEDERE)RED New Zealand is joining other countries across the world in the fight against HIV.”

Ginny Blackmore’s debut song ‘Bones’ has nearly hit double platinum, reached No.1 single and No.1 NZ Airplay. Ginny Blackmore’s current single SFM (Sing For Me), originally written for Christina Aguilera, can be purchased from iTunes: https://itunes.apple.com/nz/album/sfm/id621674169?i=621674716

ENDS

WHAT IS (RED)™ ?
RED™ partners with the world’s most iconic brands who contribute up to 50% of profits from RED™ branded goods and services to the Global Fund.

To date, RED™ has generated more than $215 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Lesotho, Rwanda, South Africa, Swaziland, Zambia, Kenya and Tanzania. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that RED™ supports have impacted more than 14 million people with prevention, treatment, counseling, HIV testing and care services. Learn more at www.red.org and https://www.facebook.com/joinred

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