Oritain to profile US apples for Borton Fruit

Oritain to profile US apples for Borton Fruit
DUNEDIN, New Zealand, 3 December, 2013

Earlier this month food certification company Oritain Global secured a trial service agreement with iconic Washington State based Borton Fruit. The agreement will see Oritain undertake origin profiling of Borton apples, sourced from several production properties.

Borton Fruit is a family owned global producer of apples, pears and cherries with a 100 year history in the horticultural industry.

Borton Fruit Sales & Marketing Manager Sky Johnson is looking forward to working with the innovative New Zealand company.

“We are very excited about the opportunity to explore Oritain’s services as we work to establish value for the technology with the Washington tree fruit industry in mind. Food safety is a top priority in our continued growth. Ensuring that we have an accurate representation of our fruit in the world marketplace will strengthen the positioning of our fruit in the future.”

Oritain lead scientist Dr Rebecca McLeod says that the process of dealing with off-shore producers is very similar to the process undertaken in New Zealand.

“The power of our approach is strengthened even further by adding apples from Borton Fruit. We look forward to providing a definitive test of whether apples in market bearing the Borton Fruit brand were produced in Washington – that is, are they authentic?”

Oritain is a New Zealand company who scientifically certify the origin of food products. The company uses an ‘origin’ based system, identifying the geochemistry of the environment to determine specifications for origin for meat, dairy, orchard fruits, vegetables, honey and seed products. They work with producers from throughout New Zealand and in several locations around the world.

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