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Red Meat Profit Partnership underway

Red Meat Profit Partnership underway

Beef + Lamb New Zealand has welcomed the announcement that the Red Meat Profit Partnership is underway, acknowledging the significant opportunities it will provide farmers.

Beef + Lamb New Zealand Chairman, Mike Petersen says: “The significance of this collaboration cannot be underestimated as it draws together a big part of the red meat processing industry along with farmers and two banks, with the common goal of improving the profitability of sheep and beef farms. Profitability has been too variable and insufficient in recent years, but through this collaboration there is a significant opportunity to improve it.”

Petersen said Beef + Lamb New Zealand would be driving the Red Meat Profit Partnership hard to ensure farmers get the information and tools they need to improve farm profits and efficiencies. The collaborative efforts of the partner group is a powerful force and a unique feature of the programme, with more opportunities for getting information to farmers, he said.

Beef + Lamb New Zealand Chief Executive, Dr Scott Champion says: “We’re also going to be seeing a lot more information and analysis to support business management and benchmarking, as well as new ways of working to deliver more ‘traditional’ on-farm management techniques and information.

“This work is about deeply understanding the needs of sheep and beef farmers, and working closely with them to develop the programmes that we deliver both as a group and as individual partners in the programme.”

The Red Meat Profit Partnership is supported by the Primary Growth Partnership and involves the Government and co-investors Alliance Group, ANZCO Foods, ANZ Bank, Beef + Lamb New Zealand (on behalf of farmers), Blue Sky Meats, Greenlea Premier Meats, Progressive Meats, Rabobank and Silver Fern Farms. It will see $64 million invested in the red meat sector over the next seven years.


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