Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

New innovation supports confidence in NZ food exports

14 March 2014

New innovation supports confidence in NZ food exports

In a world facing increasing concerns for food safety and quality, the ability for consumers to get independently verified information about a product, right at the point of sale, is a big step forward in supporting confidence in New Zealand food exports.

Seeing the opportunity to meet this AsureQuality, global experts in food safety and quality, developed the inSight™ brand which is designed to provide consumers with additional information about the products they are buying.

The rigorous process of supply chain assessment to gain an inSight™ licence allows producers to use the inSight™ brand and a unique QR barcode on their products. By scanning the barcode with their mobile devices, shoppers are taken straight to the inSight™ website (www.aqinsight.com). Here they can view independent evidence about the product features prior to purchase.

Tenda Nutritional Foods successfully launched its range of inSight™ branded infant formula products into the Chinese market recently and is now set to release a range of kids snacks. This has created trust for its consumers by showing transparency, integrity and safety in the production process, enabling Chinese parents to make confident and informed purchase decisions.

Mark Inglis, Sales & Marketing Manager at AsureQuality, explains that inSight™ is providing a crucial point of difference for products in the busy FMCG market. “inSight™ gives consumers the opportunity to buy products, certain in the knowledge that they possess the food safety and quality attributes that matter. This is the first type of product mark that is able to address the multiple interests of consumers, and we are proud to be bringing product assurances into the 21st century.”

Features that consumers can check via the inSight™ website include environmental sustainability, ethical and animal welfare, nutrition, origin, organic status, and food quality and safety.

A number of other New Zealand companies have successfully gained an inSight™ licence and will be exporting inSight™ branded products over the coming months.

AsureQuality is a State-Owned company and a leading provider of food safety and quality assurance services to the primary production and food manufacturing sectors in over 40 countries, including New Zealand, Australia, Asia and the Middle East. It offers audit, inspection and testing services along the supply chain and has a scientific and agricultural pedigree that goes back over 100 years. The company independently verifies that food safety standards have been met assisting producers to gain access to their chosen global markets.

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 



Consumer NZ: Buy-now, Pay-later Raking In $10m+ In Late Fees Annually

A Consumer NZ survey has found buy-now, pay-later services are costing shoppers more than $10 million a year in late fees. Close to four out of 10 Kiwi consumers use buy-now, pay-later services, such as Afterpay, Laybuy and Zip... More>>

Westpac: Catherine Mcgrath Appointed New Zealand CEO

Westpac Group CEO Peter King and the Westpac New Zealand Board today announced the appointment of Catherine McGrath as Chief Executive Officer, Westpac New Zealand... More>>


Amazon: AWS To Open Data Centres In New Zealand

Today, Amazon Web Services (AWS), announced plans to open an infrastructure region in Aotearoa New Zealand in 2024. The new AWS Asia Pacific (Auckland) Region will consist of three Availability Zones (AZs) and join the existing 81 Availability Zones across 25 geographic AWS Regions at launch... More>>

ALSO:



Statistics: Surge In Imports Results In Record Monthly Trade Deficit
Imports increased $1.8 billion in August 2021 compared with August 2020, resulting in a record monthly trade deficit of $2.1 billion, Stats NZ said today. Exports were little changed, down $42 million. "This is a larger deficit than normal because of higher values for imports.. More>>

Fonterra: Completes reset, announces annual results and long-term growth plan out to 2030

Fonterra Co-operative Group Limited today announced a strong set of results for the 2021 financial year, reflected in a final Farmgate Milk Price of $7.54, normalised earnings per share of 34 cents and a final dividend of 15 cents... More>>


Statistics: GDP rises in the June 2021 quarter

Gross domestic product (GDP) rose by 2.8 percent in the June 2021 quarter, following a 1.4 percent increase in the March 2021 quarter, Stats NZ said today. June 2021 quarter GDP was 4.3 percent higher when compared with the December 2019 quarter... More>>