Optimal Workshop launches participant recruitment feature

Optimal Workshop launches long-awaited participant recruitment feature

10 June 2014

Wellington, New Zealand: Optimal Workshop (Optimal Product Limited), world-leader for remote user research tools, now offers integrated Participant Recruitment, enabling researchers to target and recruit participants around the world for their online research.

CEO Andrew Mayfield says customers have been asking for this feature more than any other. "Our customers often ask for our help to get more people to participate in their research. Until now they've used email lists, social media, put links on their websites, or bought pay-per-click advertising. And they can keep doing this — it works. But now there's an even easier and quicker option."

The new feature was launched yesterday and people are already using it. The biggest enquiry so far is for 10,000 participants. "You really don't need that many to get useful results. 50 to 100 will do nicely for most surveys. But in some cases, bigger numbers just get the attention you need."

Optimal Workshop's survey tools help researchers to create and optimise the structure, or information architecture, of their websites and intranets. Researchers can do this by surveying and understanding how people think about, categorise, or search for the information on their websites.

And this new feature enables customers to select participants based on age, gender, and location, from a pool of more than 10 million individuals from over 50 countries.

Customers can therefore select participants that more closely represent their intended website demographic.

More information can found on the Participant Recruitment page of their website:

">www.optimalworkshop.com/recruit

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