Carat appoints Zoe Carson as Digital Director

Carat appoints Zoe Carson as Digital Director

Carat, the world’s number one global media network according to RECMA, has appointed Zoe Carson to the role of Digital Director in New Zealand.

Zoe will be the digital lead across all Carat’s clients and will work alongside the wider Carat media and strategy team, as well as the iProspect performance marketing team.

Alex Radford, General Manager of Digital Media at Carat said, “Zoe is considered one of the brightest young minds in New Zealand’s digital media scene, and we are thrilled to have her on board. Her experience combined with her drive and vitality is a really great win for the agency and our clients alike.”

Zoe said, “Having worked in the New Zealand media market in recent years, I have always keenly observed Carat’s work. They are an innovative and strategically led agency and I look forward to working with them to drive their digital offer.”

Zoe joins Carat from OMD where, over the last three years, she was the digital lead across Air New Zealand and Heart of the City.

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