Scoop has an Ethical Paywall
Mitsubishi Outperforms New Car Market by 35%
Press Release: Mitsubishi Outperforms New Car
Market by 35%
Well-priced product and compelling marketing campaigns have propelled Mitsubishi Motors (NZ) to more than double the year-on-year growth of any top ten New Zealand automotive distributor.
With vehicle sales at their highest point in decades, Mitsubishi Motors (MMNZ), and its nationwide dealer network, has capitalised through innovative product packages, such as the Lancer GSR, Kiwi heroes such as Outlander and Mirage, and the industry-leading technology of the Plug-in Hybrid Electric Vehicle (PHEV).
“We’re delighted with the response we’ve had from the market,” said MMNZ head of sales and marketing strategy Daniel Cook. “We have a great product range right now and we’re able to price it very competitively; combined with our unmatched Diamond Advantage warranty, customers are getting exceptional value and our unprecedented growth is the result.”
The brand saw its greatest success in the sale of new cars, which in the 5 months to May 2014 grew a massive 46% over the same period in 2013; the next closest competitor managed 26%. Combined with 11% growth in LCV, MMNZ’s total growth was 33% for the period, 17% ahead of its nearest rival.
Over the same
period, the total market grew 13%, with new cars up 11% and
LCV up 19%.
Mr Cook said, one of the secrets to the
company’s success has been chipping away at monthly
incremental growth, recently resulting in its 53rd month of
consecutive sales increases.
“It’s been a genuine team effort,” said Mr Cook. “Everyone across our organisation has had to work hard to achieve our targets and we’re all enjoying the satisfaction of that continued success.”
Mitsubishi has recently launched its National
Fieldays specials, which includes Pajero Platinum at
$54,990+orc and Triton GLS at $39,990+orc with free nudge
bar and sports bar.
The following items are available
for download:
• Press
Release in PDF format
• Mitsubishi dealership images
• Outlander image
• Outlander image - back 3/4
• ASX
image
Business Canterbury: Urges Council To Cut Costs, Not Ambition For City
Wellington Airport: On Track For Net Zero Emissions By 2028
Landcare Research: ANZAC Gall Fly Release Promises Natural Solution To Weed Threat
NZ Anti-Vivisection Society: Auckland Rat Lovers Unite!
University of Canterbury: $1.35 Million Grant To Study Lion-like Jumping Spiders
Federated Farmers: Government Ends War On Farming
