Wine industry converge to plan for the future

Wine industry converge to plan for the future

This week more than 500 grape growers, winemakers, and industry leaders will converge in Blenheim to attend the annual New Zealand Winegrowers Romeo Bragato National Conference.

“There is an air of optimism in the wine industry, and the conference theme ‘new horizons’ reflects this. The conference will identify current challenges, explore future opportunities and help arm the industry with the knowledge and skills to take us to the next level” said New Zealand Winegrowers CEO Philip Gregan.

The conference theme will be addressed in keynote speeches, including the Bragato Address by Kym Anderson, Professor of Economics from University of Adelaide and Australian National University. Celebrated author and New Zealander of the Year 2010, Sir Ray Avery, will be speaking about ‘customer centric business strategies for the wine industry’ to inspire the sector to forge a profitable and sustainable path forward.

The conference programme includes technical sessions focused on quality and sustainable grape and wine production, marketing workshops, and discussions around the latest advocacy issues. The conference also features the only wine awards acknowledging the grape grower – the Romeo Bragato Wine Awards. Trophy winners of this competition will be announced at the Bragato Dinner on Thursday, 28 August.

The Romeo Bragato conference is named after one of the early pioneers of the industry. The conference will be held in Blenheim at the Marlborough Convention Centre from 27-29 August.

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