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Data Insight snares industry leader

18 September 2014

Data Insight snares industry leader

Knowledge is power and in its quest for better data for its clients, Auckland-based analysts Data Insight has hired Ian Mills as its new General Manager.

Ian comes to us fresh from Ipsos where he led the New Zealand team for the past nine years. During that time, Ian oversaw a major expansion of services and products offered to clients. His team won every Supreme Award at the biannual Research Effectiveness Awards since 2008.

Data Insight Managing Director Carmen Vicelich says she’s delighted to have found someone of Ian’s calibre.

“We are growing fast and need someone who can not only hit the ground running but help us grow the business in the way we want. Ian will be responsible for the day-to-day operation of the business, which frees me up to concentrate on my passion, solving business problems through smart use of data.”

Ian has worked in insights industry for over twenty years and has worked with clients ranging from multinational corporations to Kiwi start-ups. He is often called on to speak about research and the peculiarities of the New Zealand market and consumers.

Ian is looking forward to starting at Data Insight and says the opportunity to be part of Data Insight’s growth was a challenge he couldn’t resist. “I was impressed by their bold ambitions, the overall challenge and the ability to continue delivering great insights for clients. Data Insight is shaking up the market and I wanted to be a part of that energy.”

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Ian’s experience across a wide range of industries, methodologies and research specialities means he has extensive experience in the consumer goods, telecommunications, construction, financial services and fuels sectors.

Ian helped establish the Market Research Effectiveness awards in 1999 and is a past Chair of AMRO (the Association of Market Research Organisations) in New Zealand.


About Data Insight

The growth and expansion of social media combined with cheaper technology such as cloud has resulted in a new global phenomenon called “Big Data.”

The volume of data is only expected to grow and increase exponentially and the value of this new asset has been seen to be so great, it has been likened to oil.

Very much like oil, data first needs to be extracted, refined, stored and productised in order to create value. And that is what Data Insight does.

We extract, refine and enhance data to create “actionable insight”.

Data Insight was established in 2012 and specialises in providing advanced innovative analytics. Our team comprise the most experienced and knowledgeable experts in the country, available to work collaboratively onsite or off with our clients.

We develop exclusive partnerships amalgamating existing customer data with our own unique data sets to deliver long term value.

Data Insight use the very latest technology and are agnostic to provide flexible and agile next generation solutions.

Proudly New Zealand owned and operated we have developed an enviable client base and have interest from the US and Australia for the use of our analytics, insight and models.

Our business is data and our opportunity is a growing global phenomenon.

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