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Bridgestone’s Pink Cap Drive for NZ Breast Cancer Foundation

One week left to show Mum massive love; Bridgestone’s Pink Cap Drive for New Zealand Breast Cancer Foundation reaches $91,075

Reminder pink caps can be purchased at and in stores until end of the week Nov 28th; 100% of funds raised go to the NZBCF

Bridgestone New Zealand has seen huge support, hugs, fun and emotion in this year’s Bridgestone Pink Cap Drive which raises money for the New Zealand Breast Cancer Foundation. The campaign started on 1st October and runs till the end of this month. It has already raised $91,075 with a set target to reach $100,000 at the close of the campaign.

The iconic pink tyre valve caps can be purchased for $2 from a Bridgestone Tyre Centre, Bridgestone Select or Firestone store, and this year Bridgestone also incorporated the ability to purchase online from

100% of the proceeds benefit the New Zealand Zealand Breast Cancer Foundation (NZBCF) and this year’s campaign focuses on people being able to show their best love and support for mums and all others touched by breast cancer. People were encouraged to take a photo giving these special people a squeeze (hug) and posting the shots up on Facebook at, with the hashtags#giveemasqueeze #mammogramsavelives and sharing stories and experiences.

We also want you to get talking. Remember that mammograms can find breast changes early, well before you can. Just a little squeeze or discomfort from a regular mammogram from age 40 could save your life. Anyone between the age of 45 and 69 can enrol for the free screening programme on 0800 270 200.

Click for big version.

About Bridgestone New Zealand Limited
In New Zealand, Bridgestone, Firestone and Supercat branded tyres are available throughout the country at a number of retailers, including Firestone, Bridgestone Select, Bridgestone Firestone Commercial, Bridgestone Truck Centre, Bridgestone Tyre Centre and other Bridgestone stockists. Bridgestone New Zealand Limited has been awarded the internationally recognised carboNZero certification since 2010. The Pink Cap Campaign is part of Bridgestone’s wider commitment to contribute to society and the environment through their operations and a number of ongoing initiatives.

About the New Zealand Breast Cancer Foundation
The New Zealand Breast Cancer Foundation is the country’s foremost breast cancer education and awareness organisation. It is a non-government funded charitable trust providing information and education, raising funds to support breast cancer related initiatives including research, scholarships, medical grants, and the breast cancer patient registers around the country . It also supports initiatives to help women with breast cancer around New Zealand. The Foundation was specifically established to educate all New Zealanders on the life-saving benefits of early detection and the importance of mammograms. Its symbol is the ‘pink ribbon’.


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