Living Nature concept store opens in Japan

Living Nature General Release
1 December 2014
For immediate release

Living Nature concept store opens in Japan

When the world seems faster and busier by the minute, there is benefit in finding an oasis of calm. The just-opened Grand Tree Musashikosugi Shopping Centre near Tokyo is such a place, making it the perfect location for the new Living Nature Japan concept store.

Owned and operated by exclusive Living Nature distributors @Star Japan, the concept store is 15 minutes from Shibuya, one of the biggest, busiest areas in Tokyo. The new store is designed to provide a one stop shop to showcase truly natural skincare and cosmetics.

Living Nature has pioneered natural skincare in New Zealand since 1987, focusing on safe, healthy, cruelty-free products. The company now exports to 13 international markets. Living Nature Executive Chairman Alan Stewart congratulated the @Star team on their choice of location, commenting that “we’re proud to see Living Nature featured in such a pleasant shopping environment. It’s an excellent choice and one we’re confident will contribute to a successful venture for the @Star team and Living Nature.”

The mall is a couple of minutes from Musashi-Kosugi train station which has an average of 390,000 commuters per day. The mall has capacity for around 160 shops and the concept of the shopping centre is an “oasis in the capital for families” with rooftop park and various facilities including nursing spaces, focusing on creating a friendly place for families.

The @Star Japan business has been established since 2000, with extensive importing and distribution experience and a long-standing relationship with 27 year old New Zealand brand Living Nature. @Star Sales and Promotion Manager Ai Takahara says her team is passionate and knowledgeable about the benefits of certified natural skincare and cosmetics. “This development of the concept store provides a way to engage with consumers and enable our highly trained staff to share their experience of the Living Nature range, which offers truly natural products for face and body.”

The mall opened on November 22nd. http://www.grand-tree.jp/

Living Nature:
Using the native healing plants of New Zealand that are organic and wild crafted, Living Nature blends science and nature to produce high performance, naturally potent botanical products that are free from synthetic preservatives such as parabens, alcohol, phenoxyethanol, sodium lauryl sulphate, artificial fragrances, phthalates and petroleum and mineral based oils along with other chemical nasties. The company is committed to adopting ecology-friendly practices, sourcing botanicals only from sustainable sources and using simple, recyclable packaging that uses inks and papers, which are free-from dioxin and chlorine. Living Nature’s uncompromising standards have gained international attention with natural certification by BDIH Germany, the world’s strictest certification body, endorsement by Breast Cancer Network New Zealand and the company being named as a Safe Cosmetics Champion on Skin Deep Cosmetic Safety Database.

© Scoop Media