Carr Elders Group announces new brand name for 2015

MEDIA RELEASE

For Immediate Release

8 December 2014

Carr Elders Group announces new brand name for 2015

The Carr Elders Group has announced that they will rebrand to Carrfields Limited (Carrfields) during the first quarter of 2015.

The brand name change was imminent following the Carr Group’s acquisition of the Elders New Zealand business on August 1, 2015.

The brand change was announced to Carr Group and Elders staff last Friday. It is anticipated that Carrfields will be used as the parent brand identity and there will be minimal changes to existing product and division names across the current businesses.

An official launch of the new brand name is due to take place in February 2015.

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