Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Hawke’s Bay economy gets major boost from fruit innovation

Hawke’s Bay economy gets major boost from fruit innovation

Havelock North Fruit Company has announced new investment and a major facility expansion and to meet global demand for its award winning Rockit apple brand.

Havelock North Fruit Company (HNFC) managing director Phil Alison today announced a new major facility in Havelock North, set to open in March 2015 as well as further investment into growing and globally supplying the miniature apple.

Already over $14 million has been invested in the production and marketing of Rockit, with a further $10m projected in the next three years.

Mr Alison says the new facility in Cooper Street Havelock North will be at the leading edge of food innovation and a showcase for Rockit.

It will employ 20 fulltime staff and up to 90 seasonal staff. A recruitment process will be announced in early January with open days planned for late January.

The facility will includes a 2500 m2 packhouse, coolstore, computerized grading equipment and administration offices.

Environmental considerations include low volume waste management, a state of the art filteration system and smart sensor LED lighting. It has future capacity of up to one million cartons.

HNFC reports revenue growth in excess of 700 per cent year on year, which is “a
win for Hawke’s Bay” as the company expands and creates new jobs.

“We have had exponential growth and this is projected to continue for the next five years.

“At current trends Rockit has the potential to become one of the largest value creators in the New Zealand’s horticultural sector.

Rockit is exported to the US, Canada, Italy, Hong Kong, Taiwan and the UK and sold domestically. HNFC also has marketing and grower licensee agreements in many world territories, with more planned in 2015.

79 hectares of Rockit are under cultivation with a further 55ha planned.

Hastings Mayor Lawrence Yule welcomed the positive economic news saying that it’s great to see local business announce expansion plans and creating new employment opportunities.

“Rockit is proving that you can create an added value product from the land and generate world-wide demand.

“This is an excellent example of a innovation leader and it will be exciting to see the ongoing growth of this business.

Mr Alison said a priority of the business is to create career opportunities within the horticulture food sector for locals.

He says Rockit has a major strategic plan centering around its investments and creating value for NZ.

Accordingly a number of innovative solutions will be incorporated into its ongoing Hawkes Bay investments.

“We are all HB and are about HB.”

“We want to develop a unique culture based around our innovative approach and part of this is rejuvenating career opportunities locally in the food sector.

Tukituki MP Hon. Craig Foss, the Minister of Small Business, said “it is fantastic to see Rockit and Hawke's Bay harvesting the benefits of our trade agreements such as Taiwan.”

In the first nine months of the agreement New Zealand exports increased by 20 percent and in the last month the government announced the conclusion of Free Trade Agreement negotiations with the Republic of Korea.

"This is exactly the opportunity available to other exporters".

"The hardwork, innovation, risk taking and perseverance by Phil [Alison] and the Rockit team should be celebrated," Mr Foss said.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Mining: OceanaGold Announces Receipt Of WKP Mining Permit

MELBOURNE, Australia, Aug. 6, 2020 /CNW/ - OceanaGold Corporation (TSX: OGC) (ASX: OGC) (the 'Company') is pleased to announce it has received the mining permit for Wharekirauponga ('WKP') on the North Island of New Zealand. ... More>>


Economy: COVID-19 Lockdown Has Widespread Effects On Labour Market

In the June 2020 quarter, the seasonally adjusted unemployment rate fell to 4.0 percent, down from 4.2 percent last quarter, while underutilisation rose, Stats NZ said today. More>>


NZ Post: New Research By NZ Post Shows Online Shopping Grew 105% In Alert Level 3

New research by NZ Post into how the COVID-19 response has impacted the way Kiwis shop online, shows online shopping increased 105%* when the country moved into Alert Level 3, and may have changed the way Kiwis shop permanently. Online spend peaked ... More>>


Banking: Westpac NZ Lowers Merchant Fees For Small Businesses

Westpac NZ is rolling out a new merchant fee pricing structure that will lead to cost savings for more than 10,000 small and medium Kiwi businesses, and could make contactless transactions more widely available for customers. On 1 September, most ... More>>

REINZ: Million Dollar Plus Property Sales Increase 11.7% Nationally

The number of properties sold around the country for one million dollars or more during the first half (H1) of 2020 increased by 11.7% compared to H1 2019, with 5,426 million-dollar plus properties sold (up from 4,858 in H1 2019) according to the Real ... More>>

Waste: Government To Regulate Plastic Packaging, Tyres, E-Waste

The Government is stepping up action to deal with environmentally harmful products – including plastic packaging, tyres and e-waste – before they become waste. As part of the wider plan to reduce the amount of rubbish ending up in landfills, ... More>>


Antarctica NZ: Ice-Olation

Antarctica New Zealand is gearing up for a much reduced season on the ice this year and a very different deployment to normal! Before they head to one of the remotest places on the planet, all personnel flying south with the New Zealand programme will ... More>>


QV Valuations: July House Price Index Illustrates Market Resilience

According to the July 2020 QV House Price Index (HPI) results out today , property values recorded a marginal increase, up 0.2% over the month. This is somewhat of a turnaround from June, after the national index edged 0.2% lower. More>>


Property: Queenstown Rents Experience Biggest Drop In Seven Years

Rental prices in the Queenstown-Lakes district saw the biggest annual percentage drop in seven years after falling 28 per cent on June last year, according to the latest Trade Me Rental Price Index. Trade Me Property spokesperson Aaron Clancy said ... More>>

Seismology: The Quiet Earth

As many daily activities came to a halt during lockdown, the Earth itself became quiet, probably quieter than it has been since humans developed the technology to listen in. Seismologists have analysed datasets from more than 300 international ... More>>

RNZ: James Shaw Says Kiwibank, Not Ministers Should Decide On Investors

Climate Change Minister James Shaw says Kiwibank's decision to stop doing business with companies dealing in fossil fuels is the right one. More>>


FMA: Kiwis Confident Financial Markets Will Recover From COVID-19, Plan To Increase Investments

Despite the majority (60%) of investors experiencing losses as a result of COVID-19, the outlook on investing remains positive, according to a Financial Markets Authority (FMA) survey. Most Kiwis (71%) were optimistic that the pandemic will pass eventually ... More>>

FIRST Union: Warehouse Using Covid For Cover As Extensive Restructure Makes Everyone Worse Off

(FIRST Union comments on The Warehouse consultation and proposed restructure) 'Unfortunately the Warehouse have done the disappointing thing and used Covid-19 to justify a bunch of operational business decisions that will leave hundreds of workers without jobs ... More>>