Hallenstein Brothers Launches Suit Campaign with the Script

Hallenstein Brothers Launches New Suit Campaign with the Script

Lead singer Danny O’Donoghue of super-group The Script stars in Hallenstein Brothers latest campaign filmed in Cuba

Danny O’Donoghue, lead singer for multi-platinum band The Script, fronts the campaign from New Zealand’s leading menswear brand Hallenstein Brothers to launch their winter 2015 collection.

The 60-second launch film, which airs for the first time today, explores the notion of ‘brotherhood’ and is set in the colourful and exuberant streets of Havana in post-revolutionary Cuba.

Hallenstein Brothers general manager Glenn Hunter says; “With our online business, our reach is becoming more global, and Danny has global appeal. He’s had over a billion views on YouTube; he’s a multi-platinum artist, and has been a coach on The Voice UK…but he has never modeled before, so Hallensteins was thrilled to give him his first modeling job.”

“Danny loves our latest range, which includes sleek premium suiting with stretch fit technology, as well as new season designer chinos.”

Brand developer for Hallenstein Brothers Lachlan McPherson says; “We were inspired by the iconic images of ‘brotherhood’ that Cuba is famous for, and by the way a group of ‘brothers’ could build a culture that is part of modern legend.”

The Script tours Australia and New Zealand in April and May.

Client: Hallenstein Brothers

Agency: Lachlan McPherson & Friends

Production Company: Perceptual Engineering

Director: Jon Baxter

DOP: James Brown

Producer: Lani Feltham

Music: ‘Paint the Town Green’ by The Script

See the video here:

http://youtu.be/9-MMf0xruG

ENDS

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