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Conference to focus farmers, consultants on export goals

For immediate release

Date: 13 March 2015

Farmax conference to focus farmers and rural consultants on 2025 export goals

Decision support software company, Farmax, believes it has a key tool pastoral farmers can use to help the agriculture industry achieve its goal of doubling exports by 2025. The company’s 2015 conference will focus on helping farmers and rural consultants gain confidence in the tools they need to achieve this objective.

Minister for Primary Industries Hon Nathan Guy will open the conference at Mac’s Function Centre in Wellington on 7-8 May.

Beef + Lamb New Zealand chief executive Dr Scott Champion, OVERSEER general manager Caroline Read and Landcorp Farm Operations general manager Graeme Mulligan will also present over the two-day event.

“Conference attendees will receive important insights into the current state of New Zealand’s agricultural industry, as well as the Government’s goal of doubling agricultural exports by 2025. This goal is well-aligned with Farmax’s main objective, which is to help pastoral farmers increase productivity and profitability through better planning, monitoring, analysing and reviewing.

“The conference will address farmers’ and their advisors’ increasing demands for knowledge gained by using decision support tools, like Farmax. Experts from our team and the industry will present best-practice tools pastoral farmers can use to meet the daily pasture management challenges they face on farm,” said Farmax General Manager Gavin McEwen.

Mr McEwen said the focus of the conference will be on Farmax training and education with three streams catering to different levels of knowledge – introductory, bootcamp and advanced analysis.

“We will break the sessions up by industry, so farmers and rural consultants working in either dairy, sheep, beef or deer will be able to learn alongside their peers familiar with those farming systems,” said Mr McEwen.

Attendees will also have the opportunity to become Farmax accredited during the conference.

Mr McEwen said the focus on training highlights the importance of continual education and the need for greater awareness on how decision support tools can add value to farming businesses.

“There is an increasing demand for experienced and accredited Farmax users, from regional councils and research institutes right through to farm managers and shepherds.

“That is why we are encouraging future and current Farmax users alike to attend the conference. No matter if you are a farmer, consultant, scientist or government representative – if you are working in the pastoral farming sector, you’ll get value out of the two-day event,” he said.

The conference will address the increasing importance of environmental management and sustainability through a session on how to use Farmax and OVERSEER1 together for the best possible environmental, physical and financial outcomes.

Farmax is New Zealand’s leading decision support tool for pastoral agriculture. The team provides decision support systems that enable farmers to be in control of their businesses.

To register for the conference, contact Farmax on 0800 327 629 or visit the Farmax website


1 – OVERSEER is a computer model which calculates and estimates the nutrient flows in a productive farming system and identifies risk for environmental impacts through nutrient loss, including run off and leaching, and greenhouse gas emissions. (source:


About Farmax:
Commercially launched in 2003, Farmax was developed by AgResearch and born out of 20 years’ of research. It is an evidence-based software system giving farmers the advantage of accurately modelling complex pastoral farming systems. About one-third of New Zealand’s rural professionals are Farmax consultants.

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