Nine Live Announces Landmark Partnership with NZ Media Brand

Nine Live Announces Landmark Partnership with New Zealand’s Biggest Media Brand

Australia’s leading live entertainment promoter, Nine Live, has announced a ground-breaking joint venture with New Zealand’s biggest media brand, MediaWorks Limited (MWL), to launch a brand new events company: MediaWorks Nine Live.

Nine Live’s access to unique global content and expertise in touring will be complemented by MWL’s exclusive media assets and in-depth understanding of New Zealand audience preferences. Initially focused on theatre, music and exhibition events, MediaWorks Nine Live will benefit from the combined capabilities of two of Australasia’s leading media entertainment brands.

The New Zealand-based organisation will produce live events featuring top international and local content, including Amplify, a festival for the connected generation, a major international ice hockey tournament, music acts such as Ireland’s charismatic Celtic Woman, and a soon to be announced arena spectacular that is a must-see for every family.

MediaWorks Nine Live will launch in 2015 under the management of respected entertainment professional Tracy Magan.

Geoff Jones, CEO, Nine Live, says: “We are thrilled to be partnering with New Zealand’s leading media brand, MediaWorks, on this exciting new venture. We look forward to developing innovative and game-changing, integrated solutions to bring the best in live entertainment to New Zealand audiences, a model that has been very successful for us in Australia.”

Mark Weldon, Group CEO, MediaWorks, says: “Nine Live is the leader in the live space in the Australian market, and the breadth and reach of MediaWorks’ platforms, and our expertise in the music and entertainment space, make this a natural fit. We look forward to working with Tracy and Nine on a partnership that will add meaningful value to both companies.”

MediaWorks Nine Live will leverage the unmatched promotional platform of MWL’s television, radio and digital assets – which include many of the biggest music and entertainment brands in New Zealand and have a combined reach of 3.8 million people, 97 per cent of the population – to build a deeper connection between brands, advertisers and audiences.

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