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Gull Effect Wings Its Way To The Bay

Gull Effect Wings Its Way To The Bay

The ‘Gull Effect’ has landed in the heart of Kiwifruit country, delivering lower fuel prices to motorists in the area.

Gull, the independent, family owned energy company, opened its newest site at 269 Jellicoe Street, Te Puke last week, the first of two new Gull openings set to take place around the country in the coming fortnight.

Renowned for keeping competitors honest and prices low, Gull believes the opening has already brought the ‘Gull Effect’, a localised price drop trend across competitors following Gull’s introduction into a new location, to town.

“Motorists in Te Puke have previously been limited in their choice of fuel supplier which can be reflected in higher petrol costs. However, in the week we have been operating in Te Puke, we have already seen the ‘Gull Effect’ in action,” says Karl Mischewski, Retail Development and Sustainability Manager at Gull.

“The prices at pumps across town decreased within hours in reaction to the opening of Gull Te Puke, prompted by our own competitive pricing strategy. We believe all Kiwi motorists should have access to more affordable fuel and are delighted that locals already benefiting from cheaper fuel prices in the area.”

On opening, the price for Regular 91 at Gull Te Puke was $1.829 per litre, an average 17 cents per litre lower than competitor’s national retail price of fuel.

Gull Te Puke, the 66th Gull site in New Zealand, is an unmanned, drive-through site and provides Regular 91, Low Sulphur Diesel and Gull Force 10 (98 Octane) on four dispensers.


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