Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

CAANZ to bring award-winning IPA qualifications to NZ

CAANZ to bring award-winning IPA qualifications to NZ communications industry


30 June 2015 - CAANZ is pleased to announce that it has forged an alliance with its counterpart in the United Kingdom, the Institute of Practitioners in Advertising (IPA), to deliver the IPA portfolio of award-winning qualifications and courses to agencies and clients in the New Zealand marketing and communications market.

Under the agreement, the IPA and CAANZ will launch with two of IPA globally recognised qualifications and online courses, The IPA Effectiveness Test and the IPA Commercial Certificate, and deliver them to CAANZ Industry Members.

CAANZ CEO, Paul Head says that the new alliance will give the local industry access to an international professional development offering that has not previously been available in NZ.

“We’re very excited about this alliance with the IPA. Globally, the IPA sets the benchmark for best practice in our industry. Having the IPA qualifications and courses now available to the local communications industry is a significant milestone for professional development within New Zealand.”

“As a creative industry, our greatest asset is our creativity and ingenuity. The quality of our thinking adds measurable value to our clients’ brand and businesses and it’s critical that agencies and marketing organisations continue to invest in their people in a rapidly evolving world. The alliance with the IPA will add value to our members and our client businesses, ” says Head.

The response from local agencies to the CAANZ IPA alliance has been extremely positive. Simon Lendrum, Managing Director, J. Walter Thompson New Zealand and President of the CAANZ Executive Board says that while we already have a number of world class courses in New Zealand, individuals with IPA qualifications add a further layer of credibility to their bow.

“The IPA training programmes are best in class and anyone looking to develop their strategic planning skills will benefit from the Eff Test, safe in the knowledge that they will be developing globally relevant skills that can be applied locally. Those of us who have participated in the programmes cite them as key learning moments in our careers.” says Lendrum.

The IPA is the trade body and professional institute for 300 UK advertising and marketing agencies which together manage media and marketing budgets valued at over £30 billion per annum. The role of the IPA is to promote the value of agencies. It is also a spokesman for the business and it runs a number of programmes to define, help and maintain the highest possible standards of professional practice. The IPA’s qualifications programme has been running for over a decade and over 11,000 individuals from across the globe have passed an IPA qualification.

The agreement with CAANZ is part of a broader movement to create a global benchmark for best practice in professional development for the advertising profession around the world. The IPA’s world class award winning learning and development is widely regarded in international markets, particularly as the content is written and conceived by existing agency practitioners from every discipline.


ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

It’s All In The Genomes: New Study Reveals Scale Of Havelock North Campylobacteriosis Outbreak

When the campylobacteria outbreak hit Havelock North in 2016, no-one fully understood how widely it affected the local communities. Gene-sequencing technology used by scientists has shown the true scale of the outbreak. The joint study from ESR, Massey ... More>>

ALSO:

Tiwai Point: Rio Tinto Announces Plans To Close Tiwai Point Smelter

Rio Tinto has just announced that it will wind down New Zealand Aluminium Smelters - the Tiwai Point smelter - saying the business is no longer viable. More>>

ALSO:

Freight: New Report On Auckland Port Relocation

The Government has released a major new report on the options for relocating the Port of Auckland’s freight operations while deferring any decision on the issue. More>>

ALSO:

Taxation: Black-Market Tobacco Sidesteps $287 Million In Excise Tax

Year-on-year increases in consumption of illicit tobacco in New Zealand have seen illegal trade swell to 11.5% of the total market. If consumed legally, illicit products would have netted the Government $287 million in excise tax during 2019. Independent ... More>>

ALSO:

Energy Sector: Meridian Spilled Water To Hike Electricity Prices - Authority Ruling

The Electricity Authority has found that generator Meridian Energy manipulated the power market, costing consumers about $80 million. More>>

ALSO:

XE Data Update: RBNZ Official Cash Rate Decision

The RBNZ will keep the Official Cash Rate (OCR) at 0.25%. T he key points in the RBNZ statement are: RBNZ keeps the OCR unchanged at 0.25% Maintain the LSAP (large scale asset purchase) at NZD$60 billion. Committee prepared to use additional monetary ... More>>

ALSO:

Electricity: Kiwis Ignore Promise Of Cheaper Power

Electric Kiwi and Flick Electric Co are joint winners of Canstar Blue’s award for Most Satisfied Customers | Electricity Providers From putting on an extra layer – rather than turning on a heater – to turning off lights and choosing the energy-saving ... More>>

ALSO:


ASB: Regional Economic Scoreboard Q1 2020

ASB NZ Regional Economic Scoreboard Gisborne still the place to be It has been Gisborne’s year, and the region comes out tops on our regional rankings for the fourth successive quarter. Like everywhere, question marks are about the COVID-19 impact on the future. ... More>>

RNZ: Economic Activity And Business Confidence Bouncing Back

Two surveys from ANZ show business confidence and economic activity have rebounded, but uncertainty about the future remains extreme. More>>

ALSO:

NIWA: The Climate Record That Keeps Getting Broken

Among the multitude of New Zealand climate statistics there is one record that continues to be broken month after month. Since January 2017 there has not been one month that recorded a below average nationwide temperature, according to NIWA’s seven station ... More>>

ALSO:

Govt: Extended Loan Scheme Keeps Business Afloat

Small businesses are getting greater certainty about access to finance with an extension to the interest-free cashflow loan scheme to the end of the year. The Small Business Cashflow Loan Scheme has already been extended once, to 24 July. Revenue and Small ... More>>

ALSO:

Science: 2019 Prime Minister’s Science Prizes Announced

The 2019 Prime Minister’s Science Prizes have been announced in a digital livestream event today. The Prizes recognise the impact of science on New Zealanders’ lives, celebrate the achievements of current scientists and encourage scientists of the ... More>>

ALSO:

Stardome Observatory: Young Kiwi Astro-Photographer Shoots For The Stars

Matariki by Josh Kirkley. The stars are aligning for up-and-coming Auckland-based astro-photographer Josh Kirkley (Kāi Tahu). During lockdown, one of his images was picked up by NASA and shared on the space agency’s Instagram to its 59.2 million ... More>>


DCANZ: Time For EU To Commit To A Level Playing Field For Trade

The Dairy Companies Association of New Zealand (DCANZ) has welcomed New Zealand Trade Minister David Parker’s statement that it is unacceptable for New Zealand exporters to continue facing an ‘unlevel playing field’ in the EU. Details leaked ... More>>

ALSO:

New Zealand Government: Supporting Kiwi Businesses To Resolve Rent Disputes

The Government will legislate to ensure businesses that suffered as a result of the COVID-19 response will get help to resolve disputes over commercial rent issues, Justice Minister Andrew Little announced today. More>>

ALSO: