Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


110 million ways to do more with what you see

110 million ways to do more with what you see

Auckland, 8 July 2015 – With its focus set firmly on helping people do more with their imaging, Canon has announced the production of the 110-millionth EF lens, setting a new world record for the most interchangeable camera lenses produced*.

“World-leading optics is our heritage but what’s important is that people can do things today that simply weren’t possible even two years ago,” says Kim Conner, Managing Director – Canon New Zealand. “We’re helping people see what’s possible and open the door to a new world of creative opportunities with our lenses.”

“People are taking more photos on more devices than ever before, which is bringing new people into the interchangeable lens camera category,” says Conner. “Photography is no longer a hobby for a select group of people – its mainstream. With the right gear, great people are amazed at what they can achieve.”

“2015 not only sees us celebrating this milestone but the launch of Canon’s highly successful campaign Change Your Lens Change Your Story. This campaign showcases Professional photographer Graeme Murray and entry level photographer Leon Thomason, demonstrating how different lenses can give the same scene a completely different look and really enable you to do more with what you see.”

Launched in 1987, Canon’s EF lens-series line-up has grown to a total of 97 models1 including EF Cinema Lenses for digital cinematography. Along the way, Canon has also scored a host of world-first achievements continuing to challenge assumptions of what is possible in imaging.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Serious Fraud Office: Commences Enquiries Into Allegations Of COVID-19 Wage Subsidy Fraud
The Serious Fraud Office has commenced a number of enquiries into alleged abuse of the Government’s COVID-19 Wage Subsidy. Director Julie Read said the allegations relate to multiple complex cases of potential fraud that have been referred to the agency following extensive investigations ... More>>

Environment: Preliminary Environmental Data On New Zealand’s Air Quality Released Today

The Ministry for the Environment and Stats NZ have published the Our air 2021: preliminary data release today. We are currently working to revise the Our air 2021 report to incorporate analysis of the World Health Organization (WHO) 2021 air quality guidelines that were released on 23 September 2021... More>>

Statistics: Food Prices Rise For Sixth Consecutive Month
Food prices rose 0.5 percent in September 2021 compared with August 2021, mainly influenced by higher prices for grocery food and meat, poultry, and fish, Stats NZ said today. September’s movement is the sixth consecutive monthly rise. After adjusting for seasonality, prices rose 0.9 percent... More>>

Reserve Bank: Robust Balance Sheets Yield Faster Economic Recovery

Stronger balance sheets for households, businesses, financial institutions and the government going into the pandemic contributed towards maintaining a sound financial system and yielding a faster economic recovery than following previous deep recessions... More>>

Transpower: Releases Independent Report Into Events Of August 9
Transpower’s Chief Executive Alison Andrew has today released an independent report into the grid emergency of August 9 when insufficient generation was available to meet demand, leading to some customers being disconnected... More>>

Bayleys: Latest Lockdown Adds Further Fuel To Industrial Property Market

The recent construction shutdown resulting from Auckland’s Covid 19’s lockdown restrictions has put additional pressure on an industrial property market that is already struggling to keep pace with demand... More>>