Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Partnership Helps to Set New Zealand Beef Apart

Partnership Helps to Set New Zealand Beef Apart From the Competition

A partnership between Beef + Lamb New Zealand and a restaurant chain in Taiwan is helping to open consumers’ eyes to the nutritional benefits of grass-fed New Zealand beef.

New Zealand product makes up more than 80 per cent of the beef dishes offered on Royal Host’s menu.

The chain has 14 locations across Taiwan and caters for family dining in particular. Vice President Shirley Huang says local diners put a premium on safe, quality food, so Royal Host values that New Zealand beef is such a positive option. “In our menus, we include images of cows grazing peacefully on open pasture. New Zealand grass-fed beef is low in fat and has lower cholesterol.”

Beef + Lamb New Zealand has been working with Royal Host since 2008. Ms Huang says the partnership has been important in communicating what sets New Zealand beef apart. “With B+LNZ’s help and support, we are able to educate our customers, provide healthier choices and bring more awareness.

“New Zealand beef was not so common in Taiwan previously and we wanted to present people with a beef option that was safe, natural and healthy – and also tasted good,” Ms Huang said. “Consumers are very sharp and they know what they do and don’t like. People can taste the difference when they eat New Zealand beef.”

For Royal Host, New Zealand beef also offers continuity of supply, as well as traceability and consistency of quality, taste and safety.

For B+LNZ, the long-standing relationship has resulted in some extraordinary marketing opportunities – such as a recent special event for fans of New Zealand beef, tied to a competition run through Facebook. The winners learned how to cook a Kiwi-style steak, demonstrated by one of the restaurant’s chefs, followed by a tasting of all dishes on the Royal Host menu featuring grass-fed New Zealand beef.

“Social media is an important marketing channel in all of our export markets,” says B+LNZ CEO, Dr Scott Champion. “Our consumer Facebook pages, like PasturePerfect in Taiwan, are great tools in helping to create awareness among consumers and engage them with our brand.”

Ms Huang adds: “Facebook is massive in Taiwan. Eighty per cent of the population is on Facebook and individuals spend an average of 100 minutes on it, daily. We’re a small island with train transport and, when we are on the train, that’s the time we check our email and Facebook. It’s an important marketing channel for us.”


© Scoop Media

Business Headlines | Sci-Tech Headlines


Government: Delivering Lower Card Fees To Business

Commerce and Consumer Affairs Minister David Clark has today announced the Government’s next steps to reduce merchant service fees, that banks charge businesses when customers use a credit or debit card to pay, which is estimated to save New Zealand businesses ... More>>

SEEK NZ Employment Report: April 2021

OVERVIEW OF APRIL 2021: STATE OF THE NATION: April, for the second consecutive month, saw the highest number of jobs ever advertised on Applications per job ad fell 9% month-on-month (m/m). SEEK job ads were up by 12% m/m. SEEK job ads were ... More>>

Commerce Commission: Warns Genesis Over Business Billing Errors

The Commerce Commission has issued a warning to Genesis Energy Limited about billing errors concerning electricity line charges to business customers. Genesis reported the errors to the Commission. The Commission considers that Genesis is likely to ... More>>

Stats: Lower Job Security Linked To Lower Life Satisfaction

People who feel their employment is insecure are more likely than other employed people to rate their overall life satisfaction poorly, Stats NZ said today. New survey data from the March 2021 quarter shows that 26 percent of employed people who thought ... More>>

The Conversation: The Outlook For Coral Reefs Remains Grim Unless We Cut Emissions Fast — New Research

A study of 183 coral reefs worldwide quantified the impacts of ocean warming and acidification on reef growth rates. Even under the lowest emissions scenarios, the future of reefs is not bright. More>>

The Conversation: Why Now Would Be A Good Time For The Reserve Bank Of New Zealand To Publish Stress Test Results For Individual Banks

Set against the backdrop of an economy healing from 2020’s annus horribilis , this week’s Financial Stability Report (FSR) from the Reserve Bank (RBNZ) was cautiously reassuring: the country’s financial system is sound, though vulnerabilities remain. More>>