New Zealand Designer Joins Mercedes-Benz Fashion Elite

Wednesday, 22 July 2015, 9:58 am
Press Release: Dark Horse NZ

Iconic New Zealand Designer Joins Mercedes-Benz Fashion Elite

Kate Sylvester Announced as 2015 ‘Mercedes-Benz Presents’ Designer

Auckland – Mercedes-Benz New Zealand is excited to announce that it will enter into its second year as an Elite Partner of New Zealand Fashion Week, and will recognise Kate Sylvester as the 2015 ‘Mercedes-Benz Presents’ designer.

The Mercedes-Benz brand has become synonymous with global fashion, following two decades of commitment to the international fashion industry. The brand’s partnership with New Zealand’s premier fashion event builds on the success of fashion events in more than 30 countries, including the title sponsorship of Mercedes-Benz Fashion Weeks in Berlin, Sydney, Madrid and Tokyo, as well as major sponsorship of Fashion Weeks in Paris, London and Milan.

The ‘Mercedes-Benz Presents’ accolade is a global initiative which recognises designers who demonstrate dedication to the use of high quality materials, innovative design and unique style. Kate Sylvester joins esteemed previous recipients including designers such as Carolina Herrera, Derek Lam, Badgely Mischka and Dame Trelise Cooper.

“Mercedes-Benz’s core values of innovation and timeless quality aligns beautifully with my own brand” said Kate Sylvester.

“It is such an honour to collaborate with an iconic, inspirational brand, that personally, I admire so much.”

“I have such respect for the work Mercedes-Benz does to support fashion events globally, and I am thrilled to be able work with them here in our home market.”

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Kate Sylvester is one of New Zealand’s most iconic designers and her brand new autumn/winter 2016 collection will premiere as ‘Mercedes-Benz Presents Kate Sylvester’. This exclusive runway show in conjunction with Mercedes-Benz, will feature as the debut evening show at 2015 New Zealand Fashion Week.

In addition to the ‘Mercedes-Benz Presents’ runway show, the brand’s support of New Zealand Fashion Week includes recognition as the event’s ‘official automotive partner’. Mercedes-Benz will provide a fleet of official event vehicles to transport VIP guests throughout Fashion Week in unrivalled Mercedes-Benz luxury.

Mr Ben Giffin, General Manager, Mercedes-Benz Cars New Zealand said “We are very proud to welcome New Zealand’s own Kate Sylvester into the global family of Mercedes-Benz Presents designers.”

“Kate is unquestionably one of New Zealand’s most renowned and established designers, whose commitment to style and timeless, cutting-edge design perfectly complements our own philosophies here at Mercedes-Benz.”

“As Elite Partner again in 2015, Mercedes-Benz is excited to enhance the luxury and style of New Zealand Fashion Week, and we are particularly delighted to be exclusively debuting Kate’s latest designs at the ‘Mercedes-Benz Presents’ runway show.”

ENDS

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