Scoop has an Ethical Paywall
SweeneyVesty wins PR Gold at Korea’s AD STARS
SweeneyVesty wins PR Gold at Korea’s AD STARS
SweeneyVesty has won a
Gold and two Silvers for PR at the AD STARS International
Advertising Awards in Korea together with project partner
Saatchi & Saatchi Singapore. There were a record 17,698
entries from 67 countries.
The client is Scoot, a low-cost airline operating in Asia, a subsidiary of Singapore Airlines. The AD STAR Awards were:
• Gold: PR – Practices & Specialism – Brand Voice including Strategic Storytelling
• Silver: PR – Product & Service – Finance / Services / Entertainment & Leisure / Travel
• Silver: PR – Integrated Campaign led by PR
SweeneyVesty’s success at AD STARS follows the win of a Silver Lion at the 2015 Cannes Lions International Festival of Creativity for the same campaign. The campaign video can be viewed here.
ENDS
UN Department of Global Communications: United Nations Proposes New Global Dashboard To Measure Progress Beyond GDP
Banking Ombudsman Scheme: Fraud Check Delays Well Worth The Inconvenience, Says Banking Ombudsman
Asia Pacific AML: NZ’s Financial Crime Gap - Beyond The 'Number 8 Wire' Mentality
Westpac New Zealand: Kiwi Households Adapting Despite Widespread Cost Pressure Concerns, Westpac Survey Shows
University of Auckland: Kids’ Screen Use Linked To Long-Term Deficits In Self-Control And Attention
University of Auckland: Research To Address Equity In STEM For Māori, Pacific And Female Students
