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REAL Programmatic releases white paper

REAL Programmatic releases white paper

REAL Programmatic, a newly established programmatic consultancy, has released a White Paper to mark its entry into New Zealand, the Australian market and beyond.

The White Paper can be downloaded free from

“We produced this first White Paper, Programmatic Media: State of the Nation to clearly articulate what we stand for.

“We believe the system has to change, and we aim to be one of the agents of that change, advising clients – from the buy-side and sell-side – on all things programmatic,” said REAL Programmatic Co-founder Justin Boersma.

“This business is as much about thinking as it is about doing. The production of this paper required extensive research and clarity of thought; Both of which are required to deliver on our mission to lift the lid on the ‘black box’ of programmatic to enable brands, marketers and publishers to take greater control of their programmatic destinies.

“We have been with programmatic since its entry into the advertising market promising improved marketing Return on Investment, greater efficiencies and the benefits of real-time decision-making on campaign performance,” said Co-founder Jonathan Despinidic.

“Unfortunately, the full benefits of the incredibly sophisticated technology that underpins and supports programmatic media trading are being compromised by an ecosystem that lacks transparency, tolerates fraud and contains too many middlemen clipping the ticket for questionable gain.”

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REAL Programmatic’s services include audits of existing programmatic capabilities, providing advice and recommendations on programmatic strategies and tactics through to assistance with implementation and ongoing support, including in-house training and development.

“Brands and marketers have perhaps been too willing to accept the advice of their agencies on strategies and tactics and not confident enough to challenge them on what third-parties they are using, budget allocations, where their money is going and to whom.

“We aim to be that trusted advisor whom they can rely upon to help them realise their programmatic ambitions and to support them in that goal for as long as they need us.”


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