Scoop has an Ethical Paywall
Work smarter with a Pro licence Learn More

Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Smartfoods Growth Continues with Move to High-End Factory

Smartfoods Growth Continues with Move to High-End Factory

New Zealand food producer, Smartfoods moved into new premises today to enable the company to accommodate recent rapid growth. The factory will quadruple production capacity, as part of a five-year plan to boost revenue to $50 million from this year’s target of about $20 million.

Smartfoods will be moving to 5,600 square metre, custom-designed building on Carbine Road in Mt Wellington. The factory cost $3 million to fit out and includes a larger baking facility to allow the company to meet increasing demand.

Smartfoods Managing Director, Justin Hall, commented:

“The creation of this new factory is an exciting milestone in the development of the company. It will help us develop a wider, innovative product range, opening up new opportunities to serve different market segments and better serve our export markets. This move creates the platform for our future growth, which is great news for both our team and our customers.”

Mr Hall added that the healthy eating trend has played a large part in the on-going success of Smartfoods.

“More consumers are moving away from over processed foods to healthier foods with natural ingredients – both in New Zealand and in our key markets overseas, Australia and China,” explained Mr Hall. “We are focused on developing foods that are good for the body, without sacrificing taste. We want eating well to be an enjoyable experience, not something that feels like a chore.”

Smartfoods produces a range of Vogel's breakfast foods for New Zealand and a number of offshore markets, makes a Hillary-branded cereal range and will soon launch an entirely new brand.

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

The larger capacity of the company has also enabled the recent launch of four new Vogel’s ranges, including Light Health, an easier, lighter way to enjoy all the goodness of muesli; Topper, a convenient, tasty way to add protein to a meal or snack and Superoats, which offers the goodness of oats in a great tasting form. Smartfoods has also launched its first bran cereal.

The business has grown at a compounded annual growth rate of 36.5 percent since its first full year of trading in 2005/06 and exports account for more than a third of revenue.


© Scoop Media

Advertisement - scroll to continue reading
Business Headlines | Sci-Tech Headlines

GenPro: General Practices Begin Issuing Clause 14 Notices

GenPro has been copied into a rising number of Clause 14 notices issued since the NZNO lodged its Primary Practice Pay Equity Claim against General Practice employers in December 2023.More

SPADA: Screen Industry Unites For Streaming Platform Regulation & Intellectual Property Protections

In an unprecedented international collaboration, representatives of screen producing organisations from around the world have released a joint statement.More


Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.