Sending email just got better
Sending email just got better.
BetterMail, a new kiwi start-up, has just entered the Email Service Provider market with a plan to disrupt the global market through competitive pricing and a feature rich platform focusing on customer analytics. They've had immediate success too, capturing 15% of the New Zealand telecommunications market and now sending over 5 million emails annually.
“We started BetterMail as a lot of these things do; through frustration of the existing options available. What we needed was a fully integrated system that allows you to not only see actionable customer insights but act on them. The best we could find was slow, expensive and incredibly difficult to use” said Scott Hoogerbrug, Chief Marketing Officer.
Given the complex nature of meeting this challenge, the business was in beta for three years to ensure a quality product was built. BetterMail is also different than your usual service due to its wide range of features and a focus on tight integration with its clients.
“Our killer feature is that we allow our clients to pipe real-time data into our system which allows the end user to not only send email to their customers within minutes, but have a view on business performance given the richness of the data stored.”
“It’s incredibly powerful. No longer do marketers have to wait for days, weeks or even months to run a campaign. In literally ten minutes, the user can analyse their customer data, find a target based on business objectives, create an email, and send.” continues Scott Hoogerbrug.
Along with marketing and trigger based sending, BetterMail also provides free survey web forms and scalable databases per account. To drive growth in their hugely competitive market, the business recently launched a plan allowing clients to send 50,000 emails per month for free.