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Investors back Mobi2Go with $1.1m

Investors back Mobi2Go with $1.1m

Mobi2Go, a leader in digital ordering solutions for hospitality, is set to expand after today announcing it has raised up to $1.1m of new investment to further accelerate the company’s already impressive growth and customer success.

Chief Executive Tarik Mallett says the funding “is a great vote of confidence in Mobi2Go’s vision to be recognised as a leader in digital ordering. The investment will allow us to continue to build on existing international growth and further expand our team of ten currently based in Wellington.”

Mobi2Go powers the online and mobile ordering for some of Australasia’s most respected hospitality brands, including Hell Pizza, BurgerFuel, Pita Pit, Mexicali Fresh, Sarpinos, Mr Burger, La Porchetta and Habitual Fix. With Mobi2Go customers purchase meals online or from their mobile, and either pick up or have it delivered. Typical results for clients average 20% increase in same-store sales.

With traction building from Australasia, Europe and the United States, Mallett says that the recent opening of the Mobi2Go Melbourne office and efforts over the last 6 months to build the foundations for scale have all been leading up to this moment.

“Our clients love the flexibility of Mobi2Go and in most cases are driving 20% or more of their revenue through Mobi2Go within three to six months of launching. Mobi2Go allows hospitality businesses large and small anywhere in the world to offer innovative ordering solutions to their customers without large upfront costs and specialised expertise. Now with some serious fuel in the tank we are excited to take things to the next level.”

The round was led by Punakaiki Fund, committing up to $1m of investment, with existing investors taking the remainder. Mallett says it’s a huge endorsement to have Lance Wiggs and Chris Humphreys from Punakaiki Fund join the Mobi2Go journey. With their existing investments in, Timely, Vend and others, they have a strong understanding of SaaS businesses and what’s required to accelerate growth on a global scale.

“We are also pleased to welcome John-Daniel Trask, CEO of to our board as an Independent Director. John-Daniel’s business acumen and knowledge in building a fast growing SaaS business will be invaluable as we grow.”

We are now focussed on finding the right calibre of people to join our team both in New Zealand and Australia and to keep-up with the growing demand.


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