Wipster leads media storage revolution

WIPSTER LEADS MEDIA STORAGE REVOLUTION

Review-and-approval platform makes waves with unlimited cloud storage for video files – making life easier, cheaper, and fairer for customers.

Wellington, New Zealand, 29 October 2015

Wipster today announced an unprecedented feature that positions the platform at the forefront of how video is produced, stored, and shared online. Members on any Wipster pricing plan can now store unlimited video files on the platform, forever – a bold move that aligns Wipster with a handful of other media/tech companies doing away with storage restrictions – most notably Google Photos, which launched unlimited photo storage in mid-2015.

Wipster CEO Rollo Wenlock explains the impetus for this sea change: “Data storage was previously so expensive that it led to very tiered pricing models. Companies would impose limitations in order to upsell customers to the next tier, and did very well off the back of it. But the truth is, those traditional pricing structures no longer reflect the actual cost of data storage.”

“And happily, there’s now a move towards removing these barriers. Value is now based on how easy and pleasant a product makes your life – customers should never be held back by how many files they can store at a certain price.”

Wenlock says ultimately this feature is about freedom: “Since our launch, we’ve been freeing video producers up from the admin that their jobs require so they can spend more time making fantastic videos. First it was smoothing out the review-and-approval process, then we added unlimited versions, so that producers were never held back from refining and improving their work.”

“With this move we’re making it even easier to do everything on Wipster – no more storing raw footage in one place, drafts in another and the final video someplace else – it’s all in one place, which streamlines your workflow and radically increases productivity.”

The announcement is supported by a 90-second video explaining the new features.

KEY FACTS

• New Zealand startup Wipster is a cloud-based platform that allows teams to collaborate on video content with frame-accurate commenting and automated to-do lists. Think: Google docs for video. It’s intuitive and elegant, and radically streamlines the video review-and-approval process.

• Wipster was launched in October 2014, and the company currently has offices in Wellington, Los Angeles, and San Francisco. To date the company has raised over $2 million in seed funding.

• Its thousands of customers include video freelancers, SMEs and major enterprises such as Shopify, Evernote, Xero, and NBC Universal.

• Wipster is part of a rapidly growing industry: by 2019, video will be 80 percent of all consumer internet traffic, up from 64 percent in 2014.

• Wipster’s monthly pricing plans start at $15, which allows account holders to share their videos with unlimited reviewers, create unlimited versions of each video, and create and store unlimited video each month. Learn more here: http://wipster.io/how-it-works

ENDS

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