Boardertown opens first South Island Store

Boardertown opens first South Island Store

Queenstown store to feature one-of-a-kind skate bowl instore

Boardertown, New Zealand’s premier skateboard and snowboard store opens its flagship Queenstown store on Friday.

The store is part of the new Five Mile development in Frankton, just minutes from the airport and features an architecturally designed skateboard bowl, the first of its kind in New Zealand retail thanks to a partnership with Converse/CONS.

Boardertown co-owner, Tim Guy, says “Not only is it a functional skateboard ramp, it integrates into the store to create experiential retail for our customers. We’re thrilled to have Converse on board to collaborate on a feature wall painted by Christchurch-based graffiti artist Jacob “Yikes” Ryan that will finish the bowl area.”

Boardertown Queenstown will be the first store for the Kiwi-owned chain in the South island.

“This store is a significant milestone for our business. It shows we’ve grown beyond being a local operation, into a recognised brand both here and in Australia. We hope that Boardertown Queenstown will become a destination for visitors to the Queenstown Lakes District,” says Boardertown founder, Daniel McClean.

In its eleven years of operation, Boardertown has become an icon of the Auckland skate market due to its reputation for stocking the best brands, knowledgeable staff, strong supplier partnerships and involvement with the local community.

“Our approach has always been to embrace the local boarders and we look forward to getting to know the Queenstown community,” says McClean.

The store opens Friday 27th November at Five Mile (Unit 6, 34 Grant Road, Frankton) with an official opening on Thursday 3rd December from 7pm.

ENDS

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