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Two firsts for Reading
Two firsts for Reading
Reading International (NASDAQ: RDI) is enjoying two firsts for its growing cinema segment.
1) It will open its first IMAX screen this week at its Reading Cinemas Valley Plaza cineplex in Bakersfield, premiering with the opening of “Star Wars: Episode VII — The Force Awakens”.
2) Additionally, Reading opened its first Reading Cinemas in Auckland, New Zealand, an eight-plex at the newly renovated LynnMall. The multiplex is spread over a third of a hectare of floorspace and features a giant Titan theatre with a 20-metre wide screen and 460 seats which will also boast Dolby Atmos audio technology. Two premium cinemas, with tickets priced at $15, will feature a dine-in option. According to the New Zealand Herald article, below, Reading is looking for additional sites in Auckland to further expand its already #3 market share in New Zealand.
The
Bakersfield Californian
December 9, 2015
IMAX
theater getting ready for its closeup
http://www.bakersfield.com/news/2015/12/09/imax-theater-getting-ready-for-its-closeup.html
Reading
International press release
November 20,
2015
Reading Cinemas to Premiere IMAX® in
Bakersfield on December 17
“Star Wars:
Episode VII - The Force Awakens” Showcases IMAX®’s
Immersive Cinematic Experience
http://www.businesswire.com/news/home/20151120005177/en/Reading-Cinemas-Premiere-IMAX®-Bakersfield-December-17
New
Zealand Herald
November 26, 2015
Cinema chain
looks to expand
http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11551895
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