Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


NZ’s First National Watermelon Month is Born

NZ’s First National Watermelon Month is Born

National Watermelon Month will take place for the first time this year from 1 - 29 February, to celebrate one of the nation’s most popular summer fruits. Led by LeaderBrand, an innovative, Kiwi owned producer of fresh fruit and vegetables, a number of initiatives have been planned to help New Zealanders take part in the celebrations.

“Nothing says summer in New Zealand like a delicious, juicy watermelon,” says Bevan Roach, LeaderBrand Marketing Manager. “It is also one of the most guilt-free foods you can get. It has excellent levels of vitamins A and C, and there are only 80 calories in two cups. Perfect for people wanting to eat clean after the excess of the Christmas holidays!

“We think it’s an iconic New Zealand summer fruit that is well worth celebrating,” he adds. “We’re hoping National Watermelon Month will convince more Kiwis to pick up a watermelon during their next shop. With watermelon growing at its peak (it’s available January – March), it’s also the ideal time to get creative with this refreshing fruit. It doesn’t just have to be eaten by the slice – it is also fantastic in salads, salsas, desserts, cocktails and all manner of other tasty summer recipes.”

New Zealanders will be encouraged to take part in National Watermelon Month through a series of contests and giveaways on Instagram and Facebook. Prizes will include supermarket vouchers and watermelon seeds so fans can have a go at growing their own watermelons from scratch. A number of watermelon recipes will be developed especially for the occasion and New Zealand bloggers will also be able to enter their watermelon themed recipes into a special competition during National Watermelon Month.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Reserve Bank: RBNZ To Implement $30bn Large Scale Asset Purchase Programme Of NZ Govt Bonds

The Monetary Policy Committee (MPC) has decided to implement a Large Scale Asset Purchase programme (LSAP) of New Zealand government bonds. The negative economic implications of the coronavirus outbreak have continued to intensify. The Committee ... More>>


Elevate NZ: Venture Fund To Lift Productivity

The Government’s new $300 million venture capital fund - announced in last year’s Budget – is now open for business as the Elevate NZ Venture Fund. Finance Minister Grant Robertson says lifting New Zealand's productivity requires well-functioning ... More>>


COVID-19: Case Confirmed In NZ – Expert Reaction

After spreading across the globe for months, the first case of COVID-19 has been reported in New Zealand. The Ministry of Health says the risk of a community outbreak is low, due to their preparedness and the high awareness of the disease. The Science ... More>>


Agriculture: New Legislation To Boost Organics

New organics legislation will boost consumer confidence and help grow an innovative sector, says Food Safety Minister Damien O’Connor. “The Organics Product Bill, introduced to Parliament this week, aims to increase consumer confidence when purchasing ... More>>


Biodiversity Policy: Misinformation Circulating

Forest & Bird is concerned at misinformation circulating regarding a policy statement aimed at protecting New Zealand’s unique biodiversity. The National Policy Statement for Indigenous Biodiversity is being consulted on by the ... More>>