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OKI Appoints Dove Electronics as New Zealand Distributor

OKI Appoints Dove Electronics as New Zealand Distributor

Auckland, 1 March 2016 – OKI, a global manufacturer of business printers and multifunction devices, has announced the appointment of Dove Electronics as the company’s new distributor in New Zealand. The deal will give Dove Electronics access to the full range of OKI products and consumables.

Dove Electronics distributes a comprehensive range of IT products and provides sales and support services to a broad customer base throughout New Zealand from three locations in Auckland, Wellington and Christchurch.

Tom Nelson, Product Manager, Dove Electronics, said, “We’re putting a major focus on growing our print business this year and OKI as a brand fits in well with this strategy. OKI is a highly respected brand with a very loyal customer base. This speaks volumes about its quality of product. Unique flagship technologies such as its white toner offering, the superb colour reproduction of the range and the use of LED technology make for a differentiated and innovative product offering that complements the Dove range."

“Another critical market advantage in working with OKI is that they also have a good presence in the graphic design and industrial printer markets which typically require high quality, resilient machines. We’ll be aiming to shore up our experience in these markets so that we can truly maximise the business opportunity,” added Nelson.

“We look forward to building a mutually beneficial business,” said Greg Mikaelian, Oceanic Sales Manager, OKI Data Australia & New Zealand. “We are investing in the channel and committed to helping our partners through joint marketing efforts, sales and support. Dove Electronic’s successful go-to-market strategies within the reseller community will be an invaluable asset to OKI as we continue to expand the role of our channel program in supporting our company’s growth.

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OKI offers distribution partners many benefits including marketing support, hands-on technical training, online training via OKI Academy, and the chance to be part of the annual ‘OKI Club’ incentive trip.

About OKI Data Australia & New Zealand
OKI Data Australia & New Zealand is a global manufacturer of business range printers and MFP’s. The company commenced operations in Australia in 2009 following the acquisition from long-time master agent and distributor, IPL. Following the October 2015 announcement by OKI’s master distributor in New Zealand - Comworth Technologies, to realign its business focus and exit distribution, OKI established a direct presence in New Zealand. Over 30 years ago OKI pioneered LED printing technology, an advanced form of printing using fewer parts compared with the more widely known laser printing. This in turn provides many benefits to users including longer product life, fewer operational issues, increased reliability and better image quality over the entire life of the print engine. All OKI LED printer products are backed by 3 years warranty*.

*Upon customer registration, within 30 days of purchase.

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