Scoop has an Ethical Paywall
Work smarter with a Pro licence Learn More

Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Māori Television complies with Warner Bros cessation demand

16 March 2016

Māori Television complies with Warner Bros cessation demand

Māori Television has complied with a Warner Bros cessation demand over its innovative Lover Boy vs Lavalava Boy advertising campaign.

A formal notification was received last Thursday to cease and desist the current style of advertising for the new show Game of Bros because of its reference to The Bachelor.

Head of Content Mike Rehu says a decision to pull the billboard and online advertising at the centre of the dispute was made on Friday. “It made business sense to discontinue the campaign rather than risk facing potentially expensive legal action from Warner Bros.

“As a challenger brand, we simply don’t have the resources to face off against a multinational media conglomerate,” Mike says.

“We are now working on alternative promotional and marketing activities to promote Game of Bros to get the message out to audiences.”

Game of Bros is on Māori Television on Thursdays at 8pm. It features 12 Polynesian men who battle for the title of ultimate warrior. Guided by angels, the warriors need to show how well they can compete in the traditional games of their forefathers.

Māori Television’s new season programming goes to air from today.

ends

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

© Scoop Media

Advertisement - scroll to continue reading
 
 
 
Business Headlines | Sci-Tech Headlines

 
GenPro: General Practices Begin Issuing Clause 14 Notices

GenPro has been copied into a rising number of Clause 14 notices issued since the NZNO lodged its Primary Practice Pay Equity Claim against General Practice employers in December 2023.More

SPADA: Screen Industry Unites For Streaming Platform Regulation & Intellectual Property Protections

In an unprecedented international collaboration, representatives of screen producing organisations from around the world have released a joint statement.More

 
 
 
 
 
 
 
 
 
 
 
 

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.