NZ e-comm specialist unveils plans for stores in China

NZ e-comm specialist unveils plans for 100+ bricks & mortar stores in China

An export distributor that specialises in selling prestige New Zealand products to Chinese customers online, now plans to expand with hundreds of bricks and mortar stores in China.

Distribution Box Ltd - dbox - has quickly become one of New Zealand’s top e-commerce sites in this market and aims to have a customer base of more than 10 million within five years.

Auckland-based dbox boasts a range of high-profile FMCG, beauty and health product suppliers and acts as an intermediary for those brands to market their products to more than 6,000 Chinese agents based here. This network then on-sells to China-based connections with dbox exporting thousands of products daily.

The expansion will see dbox carve a direct route to Chinese consumers, with franchised stores planned throughout China commencing from mid this year. dbox already has several hundred products in-store complementing thousands available on their online retail platform.

The proposed stores will give customers the ability to experience brands synonymous with New Zealand’s clean, green image – they can touch, smell, taste and try them – and franchisees are remunerated for future online purchases.

High-profile brands using dbox include Fonterra, Bluebird, Go Healthy, Heatheries, Nutrilife, Frucor, Earthwise, Mount Riley Wines and cosmetic brands Karen Murrell and Antipodes.

The Albany-based company will next week host a trade expo – dbox v2.0 – where it will offer the franchise opportunity to their loyal NZ Chinese customers who have vast networks in China. Approximately 30 well-known Kiwi brands will also exhibit their products.

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