Luxury Magazine Taps Into Affluent Chinese Market

New Zealand’s Eye Magazine is crossing new frontiers with the launch of its first Chinese Eye.

The annual lifestyle publication will be launched this Spring and be completely written in Mandarin. Its focus will be on fashion, property, horse racing, great accommodation, luxury products and all things New Zealand.

Furthermore, the launch of Chinese Eye will be a first for New Zealand as the country currently does not have a glossy lifestyle magazine that directly targets the Chinese market.

“We will be New Zealand’s first quality glossy lifestyle magazine to be translated into Mandarin,” explains Chinese Eye Editor Vanessa Green.

“This is a huge, growing affluent market and it is already proving very popular with features filling quickly.”

Chinese Eye was designed in order to support the strong marketing drive that targets Chinese consumers. Not only does this encourage Chinese consumers to invest in New Zealand businesses but also showcases what our country has to offer to this growing global market.

ends

© Scoop Media