NZ Startup Cracks 200 Restaurants for Early Bird Dining
NZ Startup Cracks 200 Restaurants for Early Bird Dining
28
April 2016
New Zealand startup First
Table now has more than 200 restaurants in its network
from which diners can get half-priced meals.
The
milestone has been reached today, with the launch of the
service in the Hawke’s Bay with 12 restaurants onboard in
the region.
First Table signs up restaurants who
want more patrons in the typically quieter early hours of
evenings. They offer a 50% discount to attract First Table
users, who can sign up for free and make bookings at firsttable.co.nz.
“We’re
incredibly proud to reach the 200 restaurant milestone,”
says Mat Weir, who launched the startup in September 2014
with eateries in his hometown of Queenstown.
“In
under two years we’ve grown through 15 cities here and in
Australia, with an increasing number of restaurants
approaching us to get onboard. For them, it’s a great way
to market themselves to new clients and create a good
atmosphere at the start of the evening. For users, it’s a
great way to be rewarded for being an early bird.”
Weir launched First Table after noticing a rise in
restaurants offering early bird deals.
“Happy hours
have been around since before prohibition and they’ve long
been recognised as a great way to get people in the door.
What we find is that diners will try out new places thanks
to First Table, then happily return and pay full price on
their next visit.”
He says the vision is for First
Table to become a global platform for restaurants all over
the world to use as a marketing tool to potential customers.
“Moving to a new city and discovering a new
favourite place to eat is an incredibly satisfying
experience,” says Weir. “But it can be a daunting
experience too, so our goal is to make it an easy and
enjoyable one. We’re also very excited about showing off
the best of New Zealand cuisine to foreigners moving here,
as we grow our user base
overseas.”
ENDS