Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Seeka’s avocado policy pays off

Seeka’s avocado policy pays off for its growers with improved returns

Te Puke, 26 May, 2016 -- Seeka Kiwifruit Industries’ commitment to its avocado growers has paid off with average export returns of $26.86 per export tray for the 2015-16 season, well up on last season’s $16.64 per export tray.

“Our growers have done a great job in producing really good quality fruit,” said Simon Wells, Seeka General Manager Grower Services.

“And because Seeka is fully integrated, we are able to control our supply chain and manage the quality of the fruit all the way through from orchard to market.”

NZX-listed Seeka, a leading post-harvest company, and New Zealand and Australia’s biggest kiwifruit grower, has for several years been diversifying its fresh produce base. The company is a significant avocado grower, with managed and leased avocado orchards, and major packhouses in the Bay of Plenty and Kerikeri. In the 2015-16 season, Seeka packed and exported around 225,000 trays, as well as supplying 84,000 trays to the domestic market.

Mr Wells said that 2015-16 had been an excellent year for the avocado industry and emphasised the need for the industry to continue to collaborate closely in its export marketing in the coming season when the harvest is expected to be significantly larger.

Earlier this year Seeka promoted the company’s avocado specialist Dr Jonathan Dixon to the role of Chief Technical Officer, with Lynnaire Avers taking over as Avocado Category Manager, and Ben Tuck recruited as Avocado Customer Relationship Manager.

“We have boosted our avocado grower services team and picked up more orchards. And the strength of our team contributes to a quality crop, which we are able to effectively manage with our growers.”

Brand and Marketing Manager Annmarie Lee said its growers had supported Seeka’s approach, where harvesting is directly tied to identified markets so that picking volumes are managed to match those sales. The approach ensures that some fruit is held on the trees to be available for the post-Christmas period when prices are highest.

“Our growers have worked very closely with us to ensure our retail programme has been successful,” she said.

A key reason for the company’s avocado success has been the established strength of the Seeka brand in Australia, the most important export market for avocados. Last year, Seeka purchased major fresh fruit producer Bunbartha Fruit Packers Pty, which has further strengthened its relationship with key Australian retailers.

“The demand for avocados in Australia is continuing to grow hugely,” she said. “However, we will also be shipping into Japan in the coming season, when we are expecting much more fruit to be available.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Fuels Rushing In: Govt "Ready To Act" On Petrol Market Report

The Government will now take the Commerce Commission’s recommendations to Cabinet...
• A more transparent wholesale pricing regime • Greater contractual freedoms and fairer terms • Introducing an enforceable industry code of conduct • Improve transparency of premium grade fuel pricing... More>>


Reserve Bank Capital Review Decision: Increased Bank Capital Requirements

Governor Adrian Orr said the decisions to increase capital requirements are about making the banking system safer for all New Zealanders, and will ensure bank owners have a meaningful stake in their businesses. More>>


Aerospace: Christchurch Plan To Be NZ's Testbed

Christchurch aims to be at the centre of New Zealand’s burgeoning aerospace sector by 2025, according to the city’s aerospace strategic plan. More>>


EPA: Spill Sees Abatement Notice Served For Tamarind Taranaki

The notice was issued after a “sheen” on the sea surface was reported to regulators on Thursday 21 November, approximately 400 metres from the FPSO Umuroa. A survey commissioned by Tamarind has subsequently detected damage to the flowline connecting the Umuroa to the Tui 2H well. More>>

Taskforce Report: Changes Recommended For Winter Grazing

A Taskforce has made 11 recommendations to improve animal welfare in intensive winter grazing farm systems, the Minister of Agriculture Damien O’Connor confirmed today. More>>