Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Growing Appetite For NZ Blueberries Produces Record Sales

Asia-Pacific’s Growing Appetite For NZ Blueberries Produces Record Industry Sales

AUCKLAND, 10 June 2016: Huge demand for New Zealand blueberries is being welcomed by local growers who have exported a record 1.37 million kilograms of fruit this season.

Blueberries New Zealand (BBNZ) today announced over 10 million punnets of berries (worth an estimated $30 million FOB) were shipped to the end of March – a 40 per cent increase on the season before.

“Demand is continuing to grow, especially in Asia-Pacific where a ‘food-as-a-medicine’ culture prevails,” explains Blueberries NZ Chairman Dan Peach. “Asian markets have demonstrated a clear and voracious appetite for blueberries thanks to the wide range of amazing health benefits they offer.”

BBNZ is working proactively to open new markets in Asia-Pacific to allow its members to take advantage of the fruit’s popularity. New Zealand growers have been expanding their businesses as a result, with planned planting estimated to give a 50 per cent increase in area in the next two years. With such long lead times from planting to economic yield ( 10-12 years ), growers have been planting strongly over the last 5 years or so.

“Few other products can take maximum advantage of the ‘NZ Inc’ brand in Asia-Pacific like blueberries can,” Peach says. “We are uniquely placed with a counter-seasonal supply that enjoys the benefits of the clean, green, safe image New Zealand produce has in Asia (MFAT 2012)

“This synergizes with the myriad of health benefits of blueberries to create a value added product and fits with wider government and primary industry moves to diversify land use and products away from low margin bulk commodities.”

Blueberries are widely regarded as a nutrition powerhouse, containing higher antioxidant levels than just about every other fruit or vegetable. They play a vital role in promoting overall good health with research showing positive effects on gut health, anti-ageing, brain health, heart disease, diabetes prevention and management (Muraki et al. 2013) and cancer (Neto, 2007).

The industry was particularly excited to hear about recent research by a Massey University PhD graduate who found animals who ate blueberries as part of their diet had a 50 per cent lower rate of breast cancer tumours (Vuthijumnonk, 2016).

“The more blueberries are studied, the more talents they seem to have buried beneath their skin,” Peach says.

Other New Zealand research has shown that eating blueberries before a hard training session or a big sports game helps improve repair and recovery, and keeps your mind sharp through improving blood flow to the brain and muscles (Hurst, 2014).

“A diet low in fruit is also considered to be the third highest non-communicable disease risk factor for death after smoking and high blood pressure, so it’s not hard to see why blueberries are highly sought-after,” he says.

“Blueberries are one of the best foods you can eat and our local industry is well-positioned to take advantage of their growing popularity world-wide.”

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Tourism: Employers Welcome Back Working Holidaymakers

Tourism businesses gearing up for the return of Australian visitors from next week will be relieved to learn that they will also have access to an offshore pool of much-needed job candidates, Tourism Industry Aotearoa says. Tourism employers around ... More>>

Commerce Commission: Latest Broadband Report Confirms Improved Performance Of Premium Fibre Plans

The latest report from the Commerce Commission’s Measuring Broadband New Zealand programme shows that the performance of Fibre Max plans has improved substantially. This follows a collaboration between the Commission, its independent testing partner, ... More>>

Air New Zealand: Capital Raise Deferred

Air New Zealand has decided to defer its planned capital raise to later in 2021 allowing more time to assess the impacts of recent developments on the airline’s path to recovery. 'We’ve seen some clearing of COVID-19 clouds recently, with ... More>>

Commerce Commission: Cartel Conduct Now Punishable By Up To 7 Years’ Jail Time

Cartel conduct can now be punished with a term of imprisonment of up to 7 years, after the Commerce (Criminalisation of Cartels) Amendment Act 2019 came into effect today. Cartel conduct includes price fixing, market allocation and bid rigging (see ... More>>

Stats NZ: New Report Shows Impact Of Demands On Land In New Zealand

A new environmental report released today by the Ministry for the Environment and Stats NZ, presents new data on New Zealand’s land cover, soil quality, and land fragmentation. The land cover data in the report, Our land 2021 , provides the most ... More>>

ALSO:

Stats NZ: March Card Spending Rebounds Despite COVID

There was a lift in retail card spending in March following a fall in the lockdown-disrupted February month, Stats NZ said today. Seasonally adjusted retail card spending rose by $53 million (0.9 percent), compared with February 2021. Visit our website to read ... More>>

PwC: Outcome Of Review Into Air New Zealand Gas Turbines Business

Air New Zealand has received the report into its Gas Turbines business from independent external advisers PwC. Air New Zealand Chairman Dame Therese Walsh says the report identified a range of effective controls in the Gas Turbines revenue contracting ... More>>