Kiwi icon BIC CLIC still market leader after 60 years

Kiwi icon BIC CLIC® still market leader after 60 years

Media Release 23 June 2016

Kiwi icon BIC CLIC® has been New Zealand’s favourite pen for 60 years. Originally introduced to New Zealand in 1956, the BIC CLIC® carries the same iconic design and has built up a long-lasting, trustworthy relationship with New Zealanders.

To thank New Zealand businesses and consumers for their loyal support over the last 60 years, BIC® has released commemorative gold and silver pens for Kiwis to add to their family of BIC® pens.

A clear leader when it comes to the pen of choice, BIC CLIC® is chosen by 71% of New Zealand ball pen consumers. BIC® still gets the tick from consumers as one of New Zealand’s favourite pens, offering a high-quality writing experience.

With its iconic retractable design BIC CLIC® is very familiar to Kiwis. Its simple, functional side push button, opaque barrel and translucent section enables the user to see the ink supply. The light, but sturdy BIC CLIC® has retained its design since 1956, showing that it’s a clear winner with New Zealanders.

BIC® makes a huge effort to ensure its products are of the highest quality on the market, with more than 70 quality checks throughout the BIC CLIC® manufacturing process.

All BIC CLIC® products are proudly made in their own factories. From cartridge component to finished product, BIC® self-manufactures its own ink formulation, dyes, cartridges, balls and points, plastic parts and pen assembly so New Zealand consumers can be assured of consistent quality pens every time.

Worldwide, BIC® employs 17,805 people and is the market leader in the ball pen sector

ENDS

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